Ahhh, it’s Camzilla!…. Okay, that might make more sense after you watch the video then hit the Ride UK website to get a closer look at the cover.
“The first issue of the new year is here! Who would of thought that we would be shooting a cover on something as simple as a concrete block. A concrete block which is situated less then 100 meters from Ride UK HQ. About a month ago, these cold and crusty looking blocks outside the Smithfield Meat Market found themselves a new lease of life, when Berlin based street artist, Evol gave them a fresh lick of paint.
We joked about shooting a riding photo on these blocks, but there was no doubt about it though as they look pretty sweet whether you’re into “street art” or not. As the shorter-than-normal-Christmas deadline approached we needed a cover and Cam Hardy was on hand to come visit the Ride UK HQ and shoot on the transformed concrete block. Check it out!”