Flash back six or so years ago. Etnies was doing a team tour in their bus that made a stop at Jellystone skatepark in Warrens, Wisconsin. I’m about 15 and running a Macneil Ruben frame, wearing Etnies Ruben shoes, and sitting right next to Ruben Alcantara who is running his signature frame and wearing his signature shoes. I was so amazed that I could barely talk. That, and watching the whole team at that time really impacted me. I wore Etnies for a solid 6 years straight up until the recent chances to mix things up from some support from other brands the last two years. Needless to say, because of Etnies I got the chance to see some of my all time favorite pros ride in person, and that I’ve also been a big fan of the brand for years.
I was thinking that I haven’t bugged John Povah in a while and that made for a perfect excuse for me to find out more about Etnies and his role at the brand as well. So check out what John has to say, some photos of their new line, and then leave some love in the comments.