One of the fun parts about running The Union is all of the different brands I am introduced in and outside of BMX. You would be amazed at how many companies will drop an email asking if we can promote their brand on the site with zero real interest or knowledge of what BMX is really about. I’ve turned down a lot of people along the way since there’s no room for them on The Union or in BMX.
A few months back I caught wind of a new watch brand called Novo Watch that got my attention. They’re a watch company that comes from an action sports background like BMX, skateboarding, snowboarding and MMA. It seems like 2012 was a year where BMX picked up a lot of clothing and apparel brands from underwear to shoe lace belt brands, so I figured some of you might be interested to see what’s out there for watches. I recently got a closer look at Novo’s Absolute watch and have been pretty stoked on it. If you’re looking for a watch that doesn’t look like you bought it in a kids store… Take a peek.

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