One of the first places I wanted to swing through this whole week was The Building to see what Fit, S&M Bikes, Revenge and United guys had going on. Thanks to my A.D.D and a million things going on, it took a little longer than planned, but I definitely got there and I was stoked on what they had going on. Let’s check this out!
Prior to Interbike, I had talked to Brian Castillo and he had mentioned they had a few new items, but he didn’t want to let things out until Interbike, so I was excited to see what was cooking. Now, I thought there would be just a few things… Turns out they had a TON of new items between Volume and Demolition to check out so let’s get into this… Oh and don’t worry. Brian was fully coherent for this, haha.
Here’s one that if you told me a few weeks or so ago that they were going to be at Interbike, I wouldn’t have believed it. Things with Stranger appeared to be done for the majority of this year up until recently. They announced a new stacked team and have dropped two heavy videos online to really get the point across that the brand is back. Along with that team comes a slew of new products as well. Let’s get into this!
After what appeared to be the demise of Primo approaching, there has been a huge resurgence of energy this past year bringing them back to life. Since the fire started burning, they have been able to get some fresh product cooking and really get back on track with what they’ve been known for, for years. Let’s check it!
After what seemed like a bit of a silent time period from Lotek, it would appear that Rich Hirsch has some fire going with the brand again. They recently released their new line of shoes and I personally am really digging them, especially the ones above. All of the shoes were on display so I grabbed a couple quick photos for you to check out.