Interview by Mark Noble
For this instalment of FIRSTS we track down Lloyd Ramsay – a rider who, after spending a few years in the UK, moved back out to South Africa to work in the bike industry, and then break out on his own to work on a new site and branding – or, as he puts it; “I wasted a large amount of time producing digital media for a bicycle company recently and decided I was done making other people rich and working on a BMX frame they were being underhanded with. So I started my own company. The focus is on the lifestyle and passion of people involved in Action Sports. No pro riders. No regurgitated videos / photos. No competition coverage. No press releases. Simply real people who pay for their own bike or skateboard telling a life story we all can relate to. The people that keep our sports alive. I’m not going to plug it and say what it’s name is, but I am sure readers will figure it out.” Prior to this, Lloyd has produced some really impressive video work for a wide range of subjects, from Rockstar’s BMX racing team to Nike’s Pool contest. So we figured it would be a good time to work out Lloyd’s FIRSTS.