This week I wanted to give everyone an inside look at the newest cover of Soul Magazine issue #79. It not only came as a surprise to Dennis and Chad but it also came as a surprise to myself as well. I wanted to break it down and let everyone know exactly what it took to make that happen and how sometimes when you least expect it, you get the cover of a magazine. Most of the time it ends up being the craziest/best action photo from that previous month of shooting but every once and a while people like the creators of Soul go above and beyond what’s expected to design a truly unique and one-of-a-kind cover. Let’s take a look and see what went into making this happen.
Words and photos by Jeremy Pavia
The following story is my personal, first-hand experience during the bombing at the Boston Marathon. I keep playing the exact moments over and over again in my head. The sound of the bombs wreaking havoc on innocent people is on repeat and the images of people being loaded into ambulances one after the other is something I can’t remove from my system. This story was written just as soon as I could get my laptop into my hands. As I sit here trying to write an intro that makes sense I keep typing and then deleting, and then typing again. I can’t seem to figure out how to make it work, so just go ahead and start reading.
This week I spent some time catching up with an old friend and someone I respect as a BMX rider in the industry. Kelly has done it all from traveling the world to getting some big sponsors to creating brand new tricks and everything in between. He is the type of rider that has no off switch and is always motivating to ride with. With or without sponsors his love for BMX has not changed at all. Kelly is and has been down for riding since day one and regardless of any monetary gain he is still right here and still pushing himself in a positive direction. I am stoked to call Kelly a friend and wanted to give him a chance to voice his opinion on a few topics so I headed out to the West Side of Los Angeles and met up with him to catch up, talk some shit and enjoy some time with a good friend. See what’s new with Kelly and find out why he’s completely content with riding solely for the love of it.
There has always been something intriguing to me about getting some behind the scenes details on a photo. I don’t know what it is about it but I just get stoked on seeing exactly how someone shot a specific photo and get a little insight into the process. I suppose it has something to do with the fact that every photographer shoots a little differently, which in turn makes each story unique in its own way. I can remember studying photos in magazines and borderline obsessing about the way that they were shot and honestly over the years not much has changed. I still find myself getting lost in photos to this day with the same level of curiosity that I had when I first started shooting. With that said, enjoy round five of WYDK.
For this week’s column I wanted to work on a project with Florida transplant Tom Villarreal. I met Tom a few years back at a contest in Florida and got to ride with him and kick it with him while I was there. Skip ahead to now and we still link up to chill and ride when we can. I always like supporting riders that I think do things the right way and one of them is Tom. He is underrated in my opinion and definitely deserves some time in the spotlight. He has been putting in work and making moves in L.A. riding a bunch and trying to book commercial gigs. On the way down to meet up with Tom I was thinking about what direction I wanted to take with this week’s piece and to be honest, I was kind of struggling with a concept that I was going to be happy with. I went back and forth with a few ideas and then all of the sudden it hit me that I was actually creating the concept of the article without even writing it yet. Basically I decided to write TTL #57 about what it takes to keep up on a weekly column so if you have any interest in learning what goes into it, and the thought process that goes into every feature then this is for you.
Anyone who follows BMX closely knows that Stevie Churchill is a kid from the East Coast that absolutely kills it. He is known for doing ridiculously difficult tricks that some pros would hold onto for enders in legit video parts, only he does them in everyday web edits. There is something about his riding that is crazy to watch because he makes everything look so effortless. There isn’t a single rider out there that could disagree with the fact that Stevie is changing the street game as we speak. Not only does he kill it with how technical his riding is but he also mixes in the big moves that would make anyone’s ankles and wrists cringe. He is humble, doesn’t let his talent get to his head and has the skills to be on top of the podium at any street contest out there. I got the chance to chill with him for the day before he headed back East and took some time to fire some questions his way to fill everyone in on what’s going on. Enjoy.
Typically when I shoot photos these days it’s for a specific purpose. Either for a print project, an ESPN feature, something for my column, something for an ad, catalog or anything else a company might need photos for etc. In some cases though I have shot photos over the years that never end up going anywhere but my hard drive. Typically it’s just that they become leftovers and aren’t needed at the moment. Other reasons include riders changing sponsors. For example, if you shoot a rider that is wearing a pair of Etnies and then they get sponsored by Vans you can’t really do anything with the photo of them wearing the Etnies anymore. It sucks but that’s just how it works. Either way though, that is why I love doing this column because I have complete creative control meaning that I get to finally give some of these photos a home and give them a bit of shine-time.