Were you psyched on the new Federal print ads? Would you like to get your hands on a print signed by Dan Lacey? Well, here’s your chance. Hit this LINK or hit the “Check It” button for more…
“2011 finds Urban artist Robert Sample commissioned to paint six BMX riders at the top of their game represented by Federal bikes.
The commissioned paintings are being used in Federal’s 2011 advertising campaign. The riders to have their portraits painted are DAN LACEY, BRUNO HOFFMAN MARK LOVE and JARED WASHINGTON the final two are to be announced soon.
The well respected Urban Art Gallery, Red Propeller, have been chosen to offer of these extraordinary portraits as SIGNED, VERY LIMITED EDITION PRINTS as and when they are released.
The first of which is of DAN LACEY and is called ‘Velo Voodoo’ – it’s in a very limited edition of 100, 60cm x 40cm, comes with a Certificate of Authenticity and is priced at £95.00 (+vat) and available NOW to buy online now by clicking on the following link Red Propeller
This hauntingly beautiful work takes BMX to heights never knowingly reached before!
Head honcho at FEDERAL BIKES Stuart Dawkins says “Typically BMX adverts follow a very staid format which consists of a combination of riding photo/product image/company logo etc. With Federal bikes we’re constantly trying to break away from this and experiment with new ideas and when we first saw Robert Sample’s work it was clear that this could take our adverts in a new direction where no one in BMX has been before. Rob’s work immediately struck a cord with us; the paintings are so powerful and dark that we felt this would be a great way to portray our team of professional riders. The first advert came out in January and has received an amazing response both for Rob’s painting and the direction of the campaign.”
Federal Bikes have also put together a great short ‘behind the scenes’ documentary by Edd Allen on Defgrip about their latest series of print ads taken from Robert Sample’s original paintings…click on the folowing link to watch it
Defgrip
Available to buy online NOW as a signed, very limited edtion print by clicking on the following link BUY Here”
