Behind the Brand – Vans

This is awesome. Karmaloop did this profile on Vans where they talk to a bunch of the people who run things behind the scenes and explain the brands mentality. Vans has been doing things right for a real long time as a whole and for BMX, so I truly believe what they talk about in this.

“Vans is a classic brand in the skateboarding and fashion world. With virtually infinite color ways and patterns you could never have enough of them. They also managed to transcend action sports and make their way into a bunch of different subcultures. Watch as the Vans crew give you insight into the history of this iconic brand on our mini-documentary, Behind the Brand.“