“NIKE 6.0 BMX PRO ANNOUNCES NEW FORMAT
Teams Including Filmers Will Take The Contest Format To A New Level

“For 2011, Nike 6.0 completely changed the format for its annual BMX Pro in Huntington Beach. This year combines street and ramps in a weeklong team event featuring live jam sessions with three-minute video parts to truly put the riders and course to the test.

Five three-man teams will compete on the course’s mixed rails, ledges, and transitions, allowing the most progressive riders to shine. The teams will ride the course Monday through Friday, and the team filmer will capture the action to create the best video part possible. “Video parts, for me, are more fun to film,” added Nike 6.0’s Garrett Reynolds. “When you’re filming a video part, it shows the will of a rider.”

Then on the finals weekend, the teams will compete in two live jam sessions. The jam sessions combined with the points they earn from their video part will determine which team takes the title BMX Pro title.

“The format and course for Huntington Beach are awesome,” said Nike 6.0’s Dennis Enarson. “I couldn’t think of a better way to have a contest.”

Nike is excited to bring the new format to BMX adding yet another dimension to the already progressive nature of the sport.

The Nike 6.0 brand defines innovation and embodies the creativity of youth, united by action. Nike 6.0 delivers footwear and apparel to support the new generation of action sports athletes who are changing the worlds of surf, snow, moto, BMX, wake and freeski. Their unlimited potential and contagious energy deliver the future through performance and lifestyle.” – www.nike6.com