I don’t want to say that I saw this coming, but I kind of did. I noticed that lately Nike had been using just “Nike” for things like “The Pool” contest and this new “Chosen” video contest and never mentioning the “Nike 6.0” brand they have been using for the action sports program in the past.
“Going forward, instead of focusing on a wide range of action sports – the Nike 6.0 strategy – the company will target and invest the most in skate, surf and snowboarding, though Nike says it will still support the other sports under the 6.0 umbrella, such as wakeboarding, moto, BMX and skiing.”
This quote is according to The Come Up who stumbled across this news on a Surf website that for some reason charges money to read its articles.. But none the less, Adam got a quote out of it some how..
The details aren’t 100% clear, but we’ll see where things go in the future.
