BMX is an ever revolving door when it comes to colors. Over the years we’ve seen everything from every kind of black you could imagine to bright neon colors that could give you a seizure if you looked at it long enough. Colors go hand in hand with the creative aspect of BMX and it can even be a direct reflection of the type of rider that is on a bike. There’s no denying that we’ve seen a lot of unique colors and a handful of colors that will always remain a classic in BMX and it will continue that way forever.
For those of you who don’t know, Madera is a brand that was created as a more affordable option to the high quality that Profile Racing offers. Both brands are produced right here in the U.S.A down in Florida out of the same warehouse and both brands use the same high quality materials and craftsmanship in creating their products, but thanks to manufacturing techniques Madera can be offered at a more affordable price point thanks to cutting costs through production time or aesthetic touches without sacrificing any of the quality.
Over the years, we’ve only seen a few colors from Madera; classic gloss black, Fall red, Snow white, nickel, a crazy graffiti wrap and their recent “Rust” copper addition. Needless to say they aren’t changing things up all the time to meet the latest trends like oil slick. However, today, were stoked to give you the first look at their newest addition to their color line up, polished, that is now offered on their hubs and Mast top load stems. The polished colorway has been a classic in BMX since the start and it’s one color that always looks good. We are stoked on the news about the color and thought it would be rad to take a closer look at how they get the hubs and stems to shine down in Florida. Make the jump and find out how it’s done and learn how you can WIN a Polished Mast stem for yourself!
Madera hubs and stems fresh out of the machine and ready for polishing.
Now, some of you are probably wondering why Madera is just now offering polished as a color option to their line. That’s a pretty valid question because even we were asking why it took so long when we got news of this. The answer to that is pretty simple, the colors that we mentioned above that have been offered on Madera products (other than the gloss black) have always been unique options not available on Profile Racing products to help keep the brands as separate entities. Over the years, a lot of shops and riders have asked if they would be making their products available in polished and they stuck to the plan, but finally decided it was time to make it an option after so many requests. Above is a photo giving you a look at what the hubs and stems look like fresh out of the CNC machine. They’re a dull silver color that will need a little love to give it that polished shine.
After the the stems and hub shells are CNC machined, they are given the polishing treatment one by one by the guys in the shop. Here’s a look at the V2 Pilot front hub getting run through the polisher by an actual person to make sure it gets that proper shine.
Once the hub has been polished, it’s taken over to the laser etching machine where the Madera logo that wraps the hub shell is added.
The hubs once they’re all shined up.
The V2 Cassette features a CNC machined alloy hub shell with a flange design that helps protect your spokes from damage caused by grinding and a laser etched logo, the same internals as Profile Racing hubs with a hollow 14mm chromoly axle, 4-pawl chromoly 1-piece driver, 6 sealed bearings to keep things rolling smooth and alloy axle nuts and cone spacers. You can also upgrade to an aluminum female axle with 3/8″ chromoly bolts. The V2 cassette is available in right and left side drive with a weight of 16.6 oz.
The V2 Cassette is available for $124.99 – $174.99 on Dan’s Comp (Polished available soon) or you can customize the hub to your choice specs starting at $170.95 in the Madera Webstore. You can also have your local shop get ahold of Profile Racing to get you one ordered up today.
The Pilot V2 front hub features a CNC machined alloy hub shell with a low flange design that helps to protect your spokes from damage caused by grinding and a laser etched logo, a hollow aluminum center axle with 2 precision sealed bearings and 3/8″ chromoly axle bolts and alloy cone washers. The hub weighs in at 8.3 oz.
The Pilot V2 front hub is available for $74.99 on Dan’s Comp (Polished available soon) or you can customize the hub to your choice specs starting at $86.99 in the Madera Webstore. You can also have your local shop get ahold of Profile Racing directly to get you one ordered up today!
The Mast Top Load stem is CNC machined from a solid block of aluminum with extra machining on the bottom, sides and clamping section for additional weight savings, chamfered edges for a smooth look, an engraved Madera logo on the face plate and solid chromoly bolts to keep everything tight. The stem features a 33mm stack height, 35mm rise (2mm inverted), reach options of 36mm, 39mm, 42mm, 45mm, 48mm, 51mm and 54mm and a weight of 9.2 oz. (36mm) to 10.4 oz. (54mm)
The Mast Top Load stem is available for $65.99 on Dan’s Comp (Polished available soon) or for $65.99 in the Madera Webstore. You can also have your local shop get ahold of Profile Racing directly to get you one ordered up today!
Want to win one of the new Mast stems in polished and the size of your choice? Well, it’s really easy!
>>> Grab one of the photos from this post and share it on Instagram using “#gimmethatpolished @maderabmx stem!” — If you don’t we won’t be able to find your photo or pick you as the winner!
We will pick a winner next FRIDAY, SEPTEMBER 12TH by hitting you with a comment on the photo you shared. While you’re at it, make sure you are following @MaderaBMX and @BMXUNION since that will only help your chances!
Here’s a few interesting facts and more photos for you to choose from for the Instagram contest…
All excess Aluminum machined off the Madera Mast stem is recycled. Each month, a recycling company picks up material left in these drums.
Each Madera Mast stem is Made in the USA in St. Petersburg Florida by Madera BMX not a factory in Taiwan. ‘Merica!
The original drawing of the Madera Mast stem. Designed and Made in the USA!
You can learn more about Madera BMX and their products by visiting their website — MaderaBMX.net
This website uses cookies.