It’s crazy to think this is 20 years old! Alright, kids. Here’s one from back before Youtube and when the internet wasn’t quite as easy to use, and making videos were still a real process! Between filming, capturing the footage to a computer and editing on the computer that definitely didn’t have enough power, riders would make sponsor tapes and send them in the mail (not email) to brands in hopes of them getting noticed. Here’s an example that Powers Bike Shop uploaded giving us a look at Latane Coghill‘s sponsor tape from around 2001 / 2002! This one is packed with dialed riding and it’s easy to see just why he was getting noticed! What’s awesome is that Latane is still out crushing it in 2021 and is better than ever, and we’re sure the videos he’s in a hell of a lot easier to make, haha. Check it!
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