Madera V2 Cassette Build In Under A Minute

Have you ever wondered how a hub is assembled? Anyone who has been riding BMX long enough has probably taken a hub or two apart in their time, but usually it’s just to clean the driver or bearings, not fully taking the hub completely apart. What you might not know is that each and every hub that Madera produce is hand built at the Profile Racing warehouse down in Florida. Below is a quick video showing you each and every step that goes into building the V2 Cassette from parts to a complete hub. If you’re a product nerd, you’re going to love this.

“Madera BMX hub built in less than one minute (time lapse)

Curious how a Madera V2 Cassette comes together? Look no further.

In less than one minute see how we take our American made BMX freestyle hub and hand assemble it down in St. Pete Florida.”