It’s almost weird to think about how much goes into just the name of a brand. The whole image of the brand is based around that name and its meaning. If you really think about it, the name can sink or float a brand right off the bat, it can start a war with another brand with a similar name, logo or image and a unique name can be the difference between remembering it further down the road or not.
A while back, I got an email with an idea from a reader who asked if I could start doing a series to find out about the meaning behind a bunch of different brands. It took a little while to get the ball rolling, but it’s finally going. So let’s kick this off with Ryan Sher and Subrosa.
Subrosa has been around a few years now, and I’m sure there’s a ton of people who have always wondered what the name means and where it came from. Care to fill us in on the meaning and how you and Ronnie decided on it?
Well, it means a few different things, but we are about the “Under the rose” meaning. A rose hanging upside down in any building, room, bar, church, cave, strip club, basically any where you can meet with another person, meant that what ever was discussed “under the rose” was kept Subrosa, or completely secret. It’s well documented throughout time with governments, churches and religious groups all meeting Subrosa.
Did you guys ever consider any other names? Do you think any of them would have worked as well as Subrosa?
I’m not sure if there was any other names. We were discussing a few different types of brands though. It’ll be interesting trivia one day, “What else might’ve Subrosa been?” I’m pretty sure it was always going to be Subrosa though.
What do you have cooking with the brand these days? I know the new year brought some unexpected changes like many brands out there.
Actually all kinds of stuff. New soft goods for spring and some new cut and sew goods for back to school. New products including, forks, bars, sprocket, grips, stems, the list goes on. We’re always working on our next new products, so at the moment there are quite a few about to drop. Some team change ups, and of course G.U.T.I. The team is and the brand has gone through some changes recently and they are all good! The team is fully rejuvenated and motivated beyond belief! They are killing it right now! We also have some new addition in-house with a new graphic designer, J-Rich, who has already begun to create some badass art for us. We have been dropping “sneak peeks” on our site and Facebook all the time.
You can keep up with Subrosa at these places…
SubrosaBrand.com
Facebook
@SubrosaBrand
Tumblr
Vimeo
