Typically when I shoot photos these days it’s for a specific purpose. Either for a print project, an ESPN feature, something for my column, something for an ad, catalog or anything else a company might need photos for etc. In some cases though I have shot photos over the years that never end up going anywhere but my hard drive. Typically it’s just that they become leftovers and aren’t needed at the moment. Other reasons include riders changing sponsors. For example, if you shoot a rider that is wearing a pair of Etnies and then they get sponsored by Vans you can’t really do anything with the photo of them wearing the Etnies anymore. It sucks but that’s just how it works. Either way though, that is why I love doing this column because I have complete creative control meaning that I get to finally give some of these photos a home and give them a bit of shine-time.
