Here’s an amazing way to start your week off! Shajn Raines hit us with a link to this new promo for a New England based clothing brand that’s just getting the wheels turning called Pareidolia! They dropped this 19 minute promo featuring some of New England’s finest riders, parks, street spots, backyard ramp setups, trails and artists. It also has a section where they talk about the concept behind the brand and what it stands for. Great riding, good vibe, sweet tunes and clean film work! Can’t ask for much more than this!

Pareidolia is Coleman Lopes, Brandon Christie, Sam Lawson, Mike Pomerleau, Kyle Bouley, Bobby Proctor, Josh Perry, Jake Molineaux, and Shajn Raines.. This is our first production to launch our ideas and pay homage to the North East/ New England BMX scene around us. “Huge” thanks to all the shop’s, artist’s, filmer’s, and people that help make what we do happen.” – Shajn Raines


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