It’s not that S&M is inventing the “custom bars” thing, Solid has been doing it for years. However, now S&M gives you the option to take any of their bars like the classic Slam Bars, Hoders, Perfect 10’s, Beringer’s, etc. and customize the backsweep, up sweep, cross bar size and color to your preference. This is nice since a lot of bars are very similar since that’s what a good number of people ride (supply and demand), but not always what you are looking for. Head over to the new Custom Bar section of the S&M site and figure out what works for you. I’m curious to see if FBM starts doing something like this, as well.