It’s kind of weird for me to be writing this right now. I say that because the Subrosa “Get Used To It” DVD was one of those things where I was getting used to an extended deadline over getting used to a DVD showing up in my mailbox. Going into filming for a DVD, there’s usually a plan of who’s in it, where they want to go, who will be handling the filming and editing and who will be getting everything lined up so it goes smooth. You plan the budget, set a deadline and send it…. In a perfect world.
With “Get Used To It”, I can only imagine that any sort of plans that were written up had been burned or shredded multiple times because there were plenty of changes along the way. Over the 3 or so years they filmed for this video, the filmer and editor changed, team riders came and went, cameras took shits, riders got hurt and probably a bunch of other problems that I can’t even imagine.
That’s BMX though… You can’t plan too deep into anything with BMX because the best things happen unexpectedly and if you go with the flow, it’ll all work out. I think that’s a good representation of what this video is all about…
Going into the video, I had a rough idea of who would be in it but other than that, I didn’t really know if they were just going to do mixes from all of the trips they took, individual parts or if after the intro played the video would spontaneously combust and cause another delay. I’m kidding, my PS2 would never let that happen. (Old school.)
The actual video is broken down into sections featuring all of the pro team riders. If you pay pretty close attention to the clips in the video, you can actually see some of these guys develop from boys into men. Lahsaan Kobza and Scott Ditchburn’s sections are clear indicators that they had been putting in work stacking clips for the video from day one. I thought that was actually pretty rad because both of those guys have developed from great riders to amazing riders over the past few years.
You can find full sections from Lahsaan, Joris Coulomb, Kyle Hart, Mark Mulville, Simone Barraco and Hoang Tran with a mix section from the Skeleton Crew featuring Eli Platt, Greg Smee, Greg D’Amico, Ryan Sher, Boy Janssen, Rich Forne, Nick Bullen and Raph Jermoma-Williams.
In all honesty, I can’t remember all of the trips these guys took over the years, but I know they covered a lot of ground in the U.S and even spent some time in the U.K, Germany, France and Italy. I’m sure I’m blanking on a bunch of other stops and maybe even imagining a few locations, but either way, I can imagine Ryan Sher spent plenty of time booking plane tickets for this one.
If you’re familiar with the team, you know they’re all damn good riders that bring a different approach to things. Lahsaan with his simplistic style and isn’t afraid to go big, Scott with some technical grinds and big drops, Joris with an almost effortless style, Kyle Hart with a unique approach to tricks and spots, Mulville with pure style, Simone with some laid back technical street style and Hoang with the ability to bring grinds and turndowns and tables together. Each of these guys bring something different to the table and I think they all mesh together really well making for a unique section from each guy.
I was personally really digging Mark Mulville’s all trails section that included some serious hammers you most likely have never seen over some massive doubles, Kyle’s section and Simone’s section. Simone is one rider who in the past year or two has come out of no where and really developed into an absolute street assassin. I still remember talking to Ryan Chadwick a few years ago when he told me “We’ve got this new guy named Simone… He’s going to be huge.”… Looks like he was right and Simone earned that spot.
I was digging the mix section, but in reality I was almost kind of bummed because I honestly would have loved to see full sections from Ryan Sher, Eli Platt and Rich Forne. Not to say the rest of the guys didn’t kill it… I just wanted to see more from these three guys because they’re all amazing riders have 3 very different styles that I personally can’t get enough of.
Advanced copy that I received. They’ll have a real case and disc cover… Don’t worry. I’d get in a lot of shit if this was stolen…”
The filming and editing of this video was one of the biggest set backs for Subrosa. If you remember, originally the video was to be taken care of by Miles Rogoish who I had complete faith in because his film work has always been on point. After things changed and Miles moved on from the team, they were pretty much sent back to square one with the video to start over. I actually remember thinking Ryan Chadwick would be perfect for the job since he was killing it with the Shadow edits for a while at this point. Although I don’t think Ryan had the schedule to make this video fit into his already insanely filled plate, he ended up taking on the job with the help of the team who all are pretty capable of filming as is.
The filming was handled by a handful of guys from Ryan Chadwick to Tammy McCarley, Bobby Kanode, team riders and a few others who were around to pick a camera up over the past few years. Some how with all these different filming styles, they were able to keep it all pretty consistent with the VX footage. I liked that they had a strong mix of fisheye and long lens shots. I need a little variety in my life and having the shots being thought out versus the “hey, let me get up in this with the fisheye and you send it” that you see in a lot of videos.
Ryan Chadwick handled the editing of the video, and I think the style they chose has a little more meaning to it. The majority of the video is black and white, which I’m a big fan of. Anyone who has seen the Anthem videos knows how good this looks. There are hints of color mixed into the video as well, which is why I think there’s meaning behind it. If you remember a few years back, Subrosa’s big thing was the black and white image. All of their frames and parts came in black and white only. In the past 3 or so years during the filming of this video, they have added more color options to their line up like red, blue, chrome, raw and even some neon yellow splatter paint… But they’ve always kept the classic black and white on the table as their main thing. I’m going to assume that’s why there’s some clips mixed throughout the video in color. Call me crazy, but I think that’s what they were going for.
The overall editing of the video was pretty simple. Not a ton of over the top motion graphics or titles. They did get a little crazy with a few “glitches” which I guess wasn’t my favorite thing in the world, but it gives the video a little more flavor. Either way, I liked that for the most part Ryan kept it pretty straight forward, clean and the over all flow of the video went well.
The music selection in the video was something I was definitely a fan of. I won’t lie, I’m kind of over the whole hip hop / rap thing in videos. I get it, the beats flow well with riding, but I get burned out on it watching a million edits a day to it. They chose a lot of fairly unknown artists like Ace High Cutthroats, Crank, Corrupt Autopilot, The Sword, Strange Hand and Schweeps (I think that’s actually Kyle Hart’s band) which was cool since in all honesty, I don’t think I’ve heard any of the songs in this video. That’s definitely a big bonus.
Overall, I’m definitely impressed with the “Get Used To It” DVD. I know these guys went through hell to make it happen and I’m sure they could have called it quits a dozen times, but they stuck with it to see it through and that’s something I can respect. All of the guys bring some amazing riding to the table that they have been collecting from years of work and kicking their own asses. The dedication to this video is pretty amazing and I’m sure the stress it put on all of them was well worth it when they saw the final product. In reality, even though I think the video took this long to make it happen, it’s good things took this long. It really allowed the riders to develop and progress and even gave the brand some time to really grow, which is something I don’t think all too many people would think about, but it’s definitely important.
Do I think the video is worth checking out? Hell yeah I do. These guys did a great job with the video and I think it’ll get you stoked to go out and ride. They busted their ass for this one and it definitely shows. I don’t know the exact release date of the video, but I would imagine it will be available in the next few weeks through any shops or distributors that carry Subrosa worldwide. I believe you can have your local shop pre-order you a copy by having them hit up Sparky’s Distribution. Otherwise, when it drops you should be able to find it at all shops and Mail-Orders.
You can find out more about Subrosa and their products by visiting their website — SubrosaBrand.com
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