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Ruben Alcantara – NORA Cup Legend Tribute Video

Last weekend Ruben Alcantara was awarded the Legend Award during Ride BMX‘s annual NORA Cup Awards. Prior to that they grabbed a bunch of pros and industry guys to talk a little bit about Ruben, his style, some of his notable video part clips that have been burned in so many of our brains and more. Check out the video below! So stoked on this.

Ruben has invented and re-invented the wallride, he’s lightened your bike, he’s made your tires larger, and in countless other ways, he’s refined the way BMX is ridden. For our second ever NORA Legend Award, Ruben Alcantara was a simple choice. As a surprise for Ruben, we put this little tribute video together to pay a little bit of homage to the one, and only, Ruben Alcantara…” – Ride BMX

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