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Insight: Shape Bar Ends

February 7, 2012

Some of you may recall the On The Horizon we did with Shape Bicycles a few months back. Shape is a fresh BMX brand from France that freelance product designer Sylvain Taro started up to fill that void for originality and quality craftsmanship he felt most products were missing these days. In the interview, he talked about doing something slightly different that most brands aren’t doing. A signature bar end for one of his riders. All right, so bar ends are pretty simple, how could they do anything different? Well, they did manage to do something a little different and it’s the fact that they put time and effort into something that most brands these days are mass producing as a plastic plug with their logo on it.
The other day he sent through a few photos of the final version for me to check out. I figured it would be pretty cool to give you guys a closer look at this one…
[Read more…]

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