Looking to get your house, apartment or office dialed in? S&M Bikes just released their new American made leather coasters! These are made on tan leather and are stamped with the S&M Bikes “Shield” logo. They’re available for $5.99 each in their webstore now.
Trent McDaniel Bike Check
Hoffman Bikes caught up with Trent McDaniel to take a closer look at his current Lady Luck setup that he’s running these days! You can get a closer look at this dialed BMX bike right here. That’s what we call a sturdy unit!
Product: Primary Threads – Head Tube Badge
We have been seeing a TON of love for the HEAD TUBE BADGE lately! It looks like Primary Threads just had a small batch of their own whipped up! These head tube badges are made down in Australia by Scott Maney at Metalworks and are laser cut from 0.7mm thick 304 Stainless steel sheet and formed, then it’s polished and given some 3M double sided tape to help it stick to that head tube of yours.
There are only 25 of these available (well, it looks like 23 now) worldwide for $30 AUD in the Primary Threads Webstore.
Bruno Hoffmann Breaks Magazine Interview
Our friend Tom Kirkby over at Breaks Mag just hit us up with a link to a real good interview he did with Bruno Hoffmann! Bruno talks influential riders, traveling, Red Bull, Federal, his signature shoe from Vans and frame from Federal and more! Hit this LINK to check it out!
Anthony Perrin Bike Check
Federal Bikes just dropped a new bike check with Anthony Perrin giving us a closer look at his current setup! What’s special about this is that it’s the first look we are getting at a prototype of his signature frame that’s due out THIS MONTH! Get over to their website for a closer look now!
Editorial: Perceptions
Photo: Photogallery: X-Gams Austin 2014
Words by Henry White
“Perception: The ability to see, hear, or become aware of something through the senses.: “the normal limits to human perception”.
I wanted to include the definition just to be clear. I’ve had a running thought in my head about societies perception on Action Sports and their participants. We, the participants, all know they have it wrong, well at least my generation does, but the road then wasn’t quite as paved as it is for the next generation. Hard to realize that X-games has been around since 1994, but where would we be without them. It could be said that the catalyst of success in our industry was the X-games. It could even be said that they are our generation’s answer to the Olympics. As a matter of fact, though relatively new, BMX Racing as an Olympic competition hasn’t raised as big of an audience as the world of BMX Freestyle.
So why is it that society still views it in a negative light like it’s not as big and popular as the NFL, MLB, or NBA? I would blame the marketing, we’ve all been labeled, typecasted even. “Extreme-games”, it’s all in the name, marketed as such because the participants and viewers are not boring! We tend to exceed the normal limits of behaviors set by societies perception. Say what you will about the radical fans of traditional sports, I’m not knocking them, but show me a sport that has just as many if not more viewers that are actively participating in that sport. Our personalities have a tendency to be loud, outgoing, and adventurous types, clearly exceeding the normal limits of society. For us, you could even say that our game never ends, we are an industry of constant progression, and continual motion.
The beautiful thing about society is that it’s not linear, always changing in one direction or another, thus far my generation and those before me have been witness to an amazing evolution. With each decade new technology, a new mastery of balance, and amazing architecture that was beyond our wildest dreams and never considered ridable. Quite an incredible journey it’s been seeing as our industries roots date back to some gnarly downhill SoCal backyard races. By the way, if you haven’t seen Joe Kid on a Stingray, you’re blowin it!
I guess what I’m trying to say is that I’m tired of society seeing our industry as nothing more than a dangerous activity. Sure, the next generation will have it better, but what about now? I guess we just have to live it, and show them the unlimited possibilities, though they’ll probably never get it. For those that do, we embrace you, and encourage you to join our ranks and get to pedaling!
Misguided perception or not, we stand together as a strong community, and we should all be damned proud of it!” – Henry White
What do you think of Henry’s thoughts? Let us know in the comments below.
Interested in writing your own Editorial piece? Get in touch.
Eric Bahlman Bike Check
The Shadow Conspiracy just dropped a bike check giving us a closer look at Eric Bahlman’s freecoasting machine that he’s running these days! This Volume Bermuda V2 is decked out with Shadow parts and looking like one dialed BMX bike! Get a closer look RIGHT HERE!
Davey Watson Bike Check
It has been quite a while since we have seen Davey Watson’s name pop up and we’re really not sure what he has been doing lately… However, the guys over at Snakebite caught up with him in Portland recently and snapped a few photos of his current Skavenger setup that he’s running. The reason he’s not running grips is pretty interesting… Go check out that bike check right here.
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