Over the years there have been different grassroots programs that have allowed riders to gain connections and get hook ups from different brands. These programs were all good opportunities, but they really lacked giving riders a sense of being a part of an actual team or the tools to help get their name out.

Then about a year ago, Jeremie Infelise worked with Sidewall Distribution to create a program that I think is one of the closest programs to being on a flow program for a bike or parts company called the Crux Division. In that time, there have been a number of riders that have been given the opportunity to get their name out and even get bumped up to sponsor deals.

With a new year just around the corner, I figured it would be a good time to get ahold of Jeremie to talk about the program and to see what he has cooking with the Crux Division in the future. Let’s see what he had to say.

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