Live in Canada? Want to win a big prize package from Etnies? Check out this fresh 5 clip edit featuring Luke Santucci then head over to the Northern Embassy to get more info on their new 5 Clip Contest they have running!
Daniel Johnson Bike Check

Our boy Daniel Johnson down in Australia is always getting himself into something new. The other week it was announced that he had switched things up and joined the Cult family. Obviously this meant he was building up a brand new bike, so we figured it was time to ask a few questions and get a closer look at this dialed unit of his. Let’s take a closer look at his fresh setup and see what he had to say!
Name: Daniel Johnson aka DJ
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Through The Lens: Making Moves with Broc Raiford

What would you do to follow your dreams? Would you wake up one morning and plan a move across the country? Would you leave home in hopes of pursuing a career doing what you love? Well, regardless of what you may or may not do, while you are still sitting there thinking about it there are people out there like Broc Raiford making moves. I’ve been doing this whole thing long enough now to where I have seen riders go from young up-and-comers just trying to make a name for themselves to some of the top pros in the game. Broc is on his way to fitting himself into that category. His bike control is blatantly obvious when he rides and he has the type of personality that will take him far. He recently made the move out West to California in hopes of pushing his BMX riding to a new level and I have absolutely no doubt that being here will do just that. He knows what he wants out of life, has the work ethic that it takes to be successful and did I mention that he kills it on a bike? Get familiar with Broc, find out about the move, and see what he has planned for the rest of the year and more right here.
Product: Etnies – Fall 2013 Catalog

It’s weird to think it’s barely the spring for 2013, but that’s just the way things go. Head over to the Etnies website to check out their FALL 2013 line. Looks like they’ve got a ton of new shoes and apparel that’s looking super fresh.
Etnies – Luc Legrand Edit
OH hell yeah! This is what I’m talking about. Check out Luc Legrand sending it down some man sized rails and coming up with some wild wall rides for this brand new Etnies edit. Absolute must see for sure!
Etnies – Journey to the Soles of Skid Row’s Homeless
Every year, Etnies gives away 2,000 pairs of shoes to the less fortunate in Los Angeles. The annual event went down again for the 16th year this past weekend with the help of BMX’s Nathan Williams, Tom Dugan and Ben Lewis. Check out the video giving you a look at how the day went down. Always good to see somebody in a rough place smile.
“For 16 years etnies owner and CEO Pierre-Andre Senizergues has inspired his staff, pro riders, family and friends to head to L.A.’s Skid Row and rally together at the Los Angeles Mission’s annual Easter event to donate shoes to the thousands of homeless living on the streets. Skid Row is a scary and tough place to survive without a home and the reality is the homeless wear their shoes around the clock to keep their feet protected and warm. Each year etnies has the pleasure to personally witness the pure joy and relief a new pair of shoes brings to the lives of those less fortunate. etnies would like to share that experience with the world. Here is etnies’ Journey to the Soles of Skid Row’s Homeless. Featuring Pierre-Andre Senizergues, Ryan Sheckler, Cairo Foster, Nathan Williams, Ben Lewis, Tom Dugan and Levi Sherwood.“
Etnies X Stress – Alexey Maltsev Edit
Etnies – Behind the Trees: The Buy a Shoe, Plant a Tree Story
This is pretty amazing. I can’t believe this is the 3rd year Etnies has been running their “Buy a Shoe, Plant a Tree” program. Check out this video to find out a little more if you aren’t familiar, then check out their website below for even more info… Oh, and go pick up a pair of shoes! Their Jameson 2 Eco’s are comfy!
“etnies is on a green path to a healthier planet. The brand planted the first seed back in 2011 when it launched its Buy a Shoe, Plant a Tree reforestation project. Since then, thanks to customer support, etnies has planted more than 200,000 trees throughout Costa Rica and Brazil! Now, etnies has sprouted a brand new motion graphic video showing what this initiative is all about and why etnies continues to cultivate it each year. View the Buy A Shoe, Plant A Tree collection: Etnies.com/buyashoeplantatree”