It’s crazy how something simple like adding some colored bolts to a stem can really make it pop. Since Mike Aitken runs gold bolts on his personal setup, it makes sense that Fit would offer it on his signature Series 4 stem. This black with gold bolts is OUT NOW.
Quick Fire: Jack Elkins

Head on over to the Focalpoint website to check out a Q&A with Jack Elkins about his time over in the U.S filming for the FIT DVD. Definitely sounds like he’s having a good time to me!
Print Ad: Fit – Phil Martin

Here’s a look at Fit Bike Co.‘s latest print ad featuring Phil Martin and the Wifi frame. This can be found in issue 186 of Ride UK. Photo by Fred Murray.
Mike Aitken Bike Check
Fit Bike Co. caught up with Mike Aitken to take a look at his current Moto Mike setup that he’s running these days! Looks like one dialed trails machine to me! Take a closer look in the flipbook above!
“Mike’s bike is solid gold – so have a look at his signature MOTOMIKE frame, S4 stem and SKYSCRAPER bars. Aitken is also running our new American-made proto FK 1.3 fork which should be out soon!“
Product: Fit – F-It Classic Snapback

The classic F-IT logo is back! Fit have just released these F-IT Classic Snapbacks in black and Camo! You can get your hands on one for $19.99 on Dan’s Comp, the Fit Webstore or you can have your local shop hit up The Building Distribution to get you one ordered up today!
Dan’s Comp – Fit X Etnies “Battle of the Fittest” Giveaway

The guys at Dan’s Comp are GIVING AWAY not one, but TWO of the Fit X Etnies Battle of the Fittest kits away! All you have to do to get entered is HIT THIS LINK and enter your info! Easy as that!
“No way, another huge contest from Dan’s Comp already?! Yes way! Enter now to win one of two Etnies X Fit Prize Packages from Dan’s Comp! Two people will win either a Tom Dugan or Ben Lewis Fit complete, Etnies X Fit shirt and shoes from Dan’s Comp! Enter now!“
Insight: Fit Bike Co. X Etnies – Dugan and Lewis “Battle of the Fittest”

BMX has been doing some really rad collaborations over the years. There have been a handful of brands that have teamed up to work on projects and it has lead to some aesthetically pleasing limited edition products that are easy to be stoked on. Most recently, Fit Bike Co. and Etnies have teamed up with their shared team riders, Tom Dugan and Ben Lewis, to work on a special project that included complete bikes, shoes and a few different shirts. With the recent release, we figured it would be a good time to take a closer look at just what they have cooked up for this collaboration. Ready? Let’s get into it!
Etnies – Battle of the Fittest Instagram Contest
To celebrate the release of the new Fit X Etnies Tom Dugan and Ben Lewis collaborations, they have announced an Instagram contest for you to get in on and win! Watch the video above, then get more details below!
“Today, Tom Dugan and Ben Lewis present to you the main event. The first ever ‘Ramp VS Rail’ BMX Championship. Enter to win a complete package from etnies and Fit Bike Co. First, follow @etniesBMX on Instagram (instagram.com/etniesbmx). Second, post your best ramp or rail photo or video to Instagram with hashtag #battleofthefittest. Please post only one entry per contestant. Ben and Tom will pick one winner from the Ramp category and one from the Rail category on March 21, 2014.
Shop the etnies & Fit Bike Co. footwear and apparel collection: etnies.com/shop/mens/battle-of-the-fittest/“