A few weeks back, I started hearing about a new project a few buddies of mine were starting up. This collaboration from Chicago’s Andrew Anderson, Minneapolis’ Deljon Willis and Houghton, Michigan’s Jeff Frenette is more of a fun lifestyle brand ran by a bunch of BMX riders that is directed towards anyone who likes to have a good time, straight edge or not so much. I’ve known Andrew and Deljon for a number of years and both guys love BMX more than anything, but also always bring a real good time regardless of the situation. The other day I had one of their new reverseable beanies show up in the mail with a handful of stickers. I figured I’d give them a shout out to some what introduce people to the brand. So if you like BMX, cars, having a good time or down to support a cool project put together by some good dudes, I’d suggest you check out RootBeerLife.com and have a look at what they have going on. They’ve currently got a shirt, sweatshirt, beanies and stickers off the press available here with a bunch of other new products in the works.
Insight: Division Brand – Bars, Stem and Sprocket + Giveaway
A little while back, I received a care package with Division Brand‘s C-Bahs bars, Talladega sprocket and Monument stem from Sidewall. I figured this would give me the perfect opportunity to give you a closer look at this new brand that made its premiere back in July… That and hook up two people with some fresh parts. Let’s take a closer look at the bars, stem and sprocket and then find out how to win it!
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Insight: Profile Racing’s Push For U.S Job Creation
It’s weird to think how as you get a little older, boring things like politics and economics start becoming interesting. I’ve recently been hearing more and more things that lead me to believe that production in the U.S is coming back. Now, that might not matter to most of you who don’t have your license, a job or pay for your own parts, but it’s a good sign that someday, you might not have to worry about what you are going to do for a job and that you won’t have to hear depressing news on TV everyday about how “they” took our jobs. After reading why Sunday chooses production in Taiwan on ESPN as a response to another article on ESPN about the cost difference between U.S and Taiwan made frames, Matt Coplon and I began discussing the perks to Profile and Madera being made in the U.S versus Taiwan, and how because of this, they are creating around 25 jobs for people between the in-house employees, freelance and outsourced help. Let’s take a closer look at what it takes to run an in-house production BMX brand in the U.S…
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Insight: Case Issue 7
Last night, the new issue of Case showed up in the mail. I was psyched for two reasons… One because I had been hearing good things about this issue, and two because that meant I’d be able to do one of my favorite things in the world to do on a saturday morning; kick back, listen to music, sip on coffee and read a new magazine.
Issue 7 features a Mark Mulville Interview, the Duo UK Trip, Profile Europe trip, Marcas Grubbs Interview, Deluxe Trails Trip and the Punjab letter. Each of these features were all real solid reads. I was especially impressed with the Punjab letter. I’m definitely looking forward to what he does with his life once he gets out of prison. Mark Mulville’s and Marcas Grubb’s interview’s were both real good reads and each of the team trips had some damn solid photos.
I’m still a real big fan of their larger format Case runs with a slightly larger overall size of the magazine in comparison to some of the others out. Definitely get your hands on this one. It’s cheap since all you have to pay is shipping…
You can pick up Case in the U.K here
You can pick up Case in the U.S here
Insight: Savakas Fall 2011 Line
Since I’ve become familiar with the Savakas brand last year, they have kept me in the loop with some of their projects that were in the works. When they mentioned that the new Savakas line was ready, I figured it would be a good time to ask some questions about what’s available for this new batch. Let’s take a look at what they’ve got for you to try on…
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Insight: Focalpoint BMX Magazine
Yep… My phone isn’t smart. I know.
Living in the U.S generally always gives me access to some of the best of the best from around the world. It’s a location that riders from all over the world travel to, the bigger events are usually here, most of the magazines and not to mention some of the best trails, parks and street in the world. There are things we do miss out on though. One of those things would be Cooper Brownlee’s magazine, Focalpoint. This magazine is published and distributed for free to 100 shops around Australia every three months with the rest of the world having to wait a month for it to come online to check out…
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Insight: Deluxe PAModel
Photo: Brian Yeagle
A few months back, we caught up with Mark Potoczny to talk about how things were going with Deluxe and to talk a little bit about what he had in the works with his signature frame. One thing that I think a lot of people don’t know about BMX products, especially signature products, is the steps and how long it can take to get something from the idea to final production model. There’s a lot of options and angles to consider when designing a frame and Mark has been finding that out the last few months. I figured we could catch up with Mark Potoczny and Mark Noble (owned of Deluxe) to talk about how the process is coming along and find out what they have decided on for the production model. I’ve also got some sneak peek photos of Mark’s signature frame along with a few real rad riding photos courtesy of Brian Yeagle! Let’s take a look…
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Insight: Cult X Vans Collaboration
A few days ago I got a mysterious package from FedEx. I was a little confused since I wasn’t expecting anything in particular. That was until I saw where it came from and realized they had to be the new Cult X Vans collaboration shoes. Once I got my keys out to tear the box open, I was pleasantly surprised to see both of the Atwood Mid’s, Brasco’s and the new grips with the Vans pattern. Let’s take a closer look…
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