BMX is an interesting sport because it’s constantly evolving and changing. Trends, styles and riders drive the party bus and brands are constantly trying to keep up with the demands and innovations needed to keep things going in the right direction and for the fun to never stop. Over the years, brands have come and gone, have risen to the top and fallen to the bottom of the barrel and single products or team additions have brought brands back to life… Hell, there are even brands that have killed their selves off just the start over and come back stronger than before.
Recently I was talking with Mark Owen about some of the changes going on with some of the brands that Sidewall carry. Mark mentioned some big changes going on with Coalition that really caught my attention. One of the big things he mentioned was that Coalition’s creator, Greg Walsh, would be coming back on board to handle all aspects of the brand once again. Mark then mentioned that they would be dropping an all new website and a bunch of new products soon.
We decided it would be a good to drop a Q&A about all the changes going on with the brand with Greg and Mark to go with the launch of their new website, new products and new direction. So, let’s see what they have cooking…
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