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There’s always a pretty interesting concept behind coming up with a name for a brand. A lot of the time it can be pretty intricate and based around a word or words that are not necessarily common. Then you look at Tree Bicycle Co. and you have to wonder where the name comes from. Is it something simple like a Tree? Or is there something more to it? Well, we caught up with Sam Schulte to find out more about where the name came from… Let’s take a look.
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It’s almost weird to think about how much goes into just the name of a brand. The whole image of the brand is based around that name and its meaning. If you really think about it, the name can sink or float a brand right off the bat, it can start a war with another brand with a similar name, logo or image and a unique name can be the difference between remembering it further down the road or not.
A while back, I got an email with an idea from a reader who asked if I could start doing a series to find out about the meaning behind a bunch of different brands. It took a little while to get the ball rolling, but it’s finally going. So let’s kick this off with Ryan Sher and Subrosa.
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