
Here’s a look at Profile‘s latest print ad featuring Mark Mulville and their new bolts. That spot is wild.
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Here’s a look at Profile‘s latest print ad featuring Mark Mulville and their new bolts. That spot is wild.
The tech wizard and beast known as Grant Castelluzzo is back at it with a fresh new one for Profile. Seriously can’t figure out how he rides the way he does. Should have some sort of bike check with him here in the near future as well.
Music –
Artist: Ratatat
Song: Loud Pipes

Profile put together an interesting little piece about the advantages of running shorter crank arms. If you are in the market or have been considering shorter arms this might help with your decision process.

It’s weird to think how as you get a little older, boring things like politics and economics start becoming interesting. I’ve recently been hearing more and more things that lead me to believe that production in the U.S is coming back. Now, that might not matter to most of you who don’t have your license, a job or pay for your own parts, but it’s a good sign that someday, you might not have to worry about what you are going to do for a job and that you won’t have to hear depressing news on TV everyday about how “they” took our jobs. After reading why Sunday chooses production in Taiwan on ESPN as a response to another article on ESPN about the cost difference between U.S and Taiwan made frames, Matt Coplon and I began discussing the perks to Profile and Madera being made in the U.S versus Taiwan, and how because of this, they are creating around 25 jobs for people between the in-house employees, freelance and outsourced help. Let’s take a closer look at what it takes to run an in-house production BMX brand in the U.S…
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The Profile Europe team had a fairly relaxed summer with a trip along the southwest coast of England and some weekend trips. Here’s the video from these filming missions featuring Craig Stevens, Martyn Tambling, Liam “Lima” Eltham, Phil Aller and Louie Smith.
Filmed and edited by Phil Aller