Who we are:

Hello from the Bischoffs & Wessels! We are two families, great friends, both fully immersed in the BMX culture and wanting edgy fun clothes for our kids. Matt & Tessa Bischoff have two children, both boys. Matt Bischoff is the founder of Failure Bikes. Matt has worked within the BMX industry since 2005. He began riding bikes when he was 12 years old and began riding professionally in the 90′s. Nate & Ashlee Wessel have two children, both girls. Nate is the owner of ramp design and construction company, WesselBuilt LLC. He has been skating since ’84 and started riding BMX on a pro level in the 90′s. Nate is involved with Woodward Camp and has designed and built Woodward at Copper and Woodward Tahoe. For years, he has worked with the XGames and Simple Session contests to create amazing objects and parks to shred. Travis Pastrana had Nate design and build his personal backyard skatepark, as well as build ramps for the Nitro Circus 3D movie. He has also traveled with the Bikes Over Baghdad tour to Iraq, Qatar, and Kuwait to build ramps and put on entertainment for our troops. Together we share the same love for life and passion for adventure. We are always thinking outside the box and couldn’t be more stoked to be working together to make Rad Like Dad rule!

Our story:

“In 2005, I became pregnant with the first of my two children. As with any new parent, I went out on a mission to find the coolest clothes I could find to put on my new baby. Rubber ducks and teddy bears were definitely not on my list. As if shopping for cool clothes for a boy wasn’t hard enough, I was shocked at the complete lack of BMX baby clothing! I had a tough time putting shirts from other sports on my baby when the very foundation of my family was built on BMX.
So Matt & I took the problem into our own hands and began printing custom bmx onesies for our kids and other friends with kids that had the same love for BMX. We had an incredible response from people every time they saw our boys rockin’ out the shirts. At the time the demand to do something on a larger scale really wasn’t there, but over time our friends were also starting to become parents. In addition, we began seeing more little mini shredders out there starting to ride at a much younger age. Our son began riding his first BMX bike without training wheels when he was 2. Times are changing and we think it is the perfect time to help our sport grow starting at a very young age!