A few weeks back, I started hearing about a new project a few buddies of mine were starting up. This collaboration from Chicago’s Andrew Anderson, Minneapolis’ Deljon Willis and Houghton, Michigan’s Jeff Frenette is more of a fun lifestyle brand ran by a bunch of BMX riders that is directed towards anyone who likes to have a good time, straight edge or not so much. I’ve known Andrew and Deljon for a number of years and both guys love BMX more than anything, but also always bring a real good time regardless of the situation. The other day I had one of their new reverseable beanies show up in the mail with a handful of stickers. I figured I’d give them a shout out to some what introduce people to the brand. So if you like BMX, cars, having a good time or down to support a cool project put together by some good dudes, I’d suggest you check out RootBeerLife.com and have a look at what they have going on. They’ve currently got a shirt, sweatshirt, beanies and stickers off the press available here with a bunch of other new products in the works.