
One thing I always get really stoked on is when people are going out and making their ideas and dreams happen. I’ve been a fan of Roy Van Kempen for quite a while and the website him and Tom Lammerse started a while back called We Are Orange Juice. Since it’s launch, they have been making moves to keep things fresh. A few weeks ago announced that they would be starting a full on lifestyle brand to accompany their blog with clothing and accessories sharing the Orange Juice name. I was really impressed with what they were able to produce for their first collection, so I decided it would be a good time to catch up with Roy to find out more about the brand, how they got moving in this new direction, the process of making it and happen and where they are going with it. Let’s check out what he had to say!
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