Over the years, a lot of videos have come and gone. Some better than others, some based off week long trips and some based around a few years of hard work and effort. The Subrosa “Get Used To It” video is one of those that falls into the categories of better than others and a few years of hard work.
There are a lot of things that go into making a BMX DVD these days and I think at times with how fast the internet works, a lot of people seem to forget that things they’re seeing could have been years of work cut down into a 40 minute video that you can just pop in and watch before heading out for a session.
We figured with “Get Used To It” being out for a little while now, it would be a good time to catch up with Ryan Sher and talk a little bit about what actually went into creating this video that has been getting a lot of good reviews since its release. You better believe with nearly 3 years of time, effort, broken cameras, team changes, filmer changes, flights, blood, awesome spots, amazing riding and good times, that there’s a story behind it. Let’s see what went into this one!