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Insight: Subrosa “Get Used To It”

July 23, 2013

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Over the years, a lot of videos have come and gone. Some better than others, some based off week long trips and some based around a few years of hard work and effort. The Subrosa “Get Used To It” video is one of those that falls into the categories of better than others and a few years of hard work.

There are a lot of things that go into making a BMX DVD these days and I think at times with how fast the internet works, a lot of people seem to forget that things they’re seeing could have been years of work cut down into a 40 minute video that you can just pop in and watch before heading out for a session.

We figured with “Get Used To It” being out for a little while now, it would be a good time to catch up with Ryan Sher and talk a little bit about what actually went into creating this video that has been getting a lot of good reviews since its release. You better believe with nearly 3 years of time, effort, broken cameras, team changes, filmer changes, flights, blood, awesome spots, amazing riding and good times, that there’s a story behind it. Let’s see what went into this one!

[Read more…]

Subrosa – Hazard County Park Session

July 10, 2013

Ryan Sher, Scott Ditchburn, Joris Coulomb, Kyle Hart, Mark Mulville, Nick Bullen, and Simone Barraco headed to Atlanta with plans to ride street, but the rain shut them down on the very first day. Instead of letting the weather stop their fun, they headed to Hazard County Park and ended up with a killer edit! The full Subrosa in Atlanta edit is dropping soon, so get excited!

Calling the Shots with Matt Coplon and Mark Mulville

June 13, 2013

Here’s a fresh round of Calling the Shots with two of Florida’s finest… Profile Racing‘s Matt Coplon and Mark Mulville getting a proper session on a fresh backyard ramp setup! There’s even a cameo from Ryan Sher so you know this is good! To top it all off, it’s filmed by our very own Brett Rohlfing!

“Profile BMX teammates Mark Mulville and Matt Coplon take a stab at each other with some pretty wild combos on this episode of Calling The Shots! With tricks like “The Pancake”, “The Transplant”, “Two-timer” and
“Wood chipper” you’re sure to be entertained! Special guest appearance by Ryan Sher. Filmed by Brett Rohlfing.
” – Network A

Behind the Scenes of The Shadow Conspiracy – Part 1

May 29, 2013

Oh hell yeah. This is something I’ve always wanted to do but it looks like Aaron Nardi and ESPN BMX beat me to it! They’re going to start doing a series called Behind the Scenes where they give you an in-depth look at different things around the BMX industry. They kicked things off with a look at The Shadow Conspiracy and where they came from. This is a must see for sure!

QBP Now Carrying Subrosa

May 14, 2013

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Live in the U.S? It just got a whole hell of a lot easier for your local shop to get Subrosa products! They’re now being distributed by QBP! Check out a few words about the news below!

“QBMX is extremely proud to finally, and officially, let the cat out of the bag. We had been talking and working with Subrosa to add their products to our catalog and come mid June we will start seeing their products available for bike shops to order. Awesome!

What does this mean? Well, it means that Subrosa is more accessible now. More bikes shops have the ability to bring this kick ass product into their store for their customers. Whether you’re a bike shop, consumer, hater, lover, rider, or all-around-nice-person… go to Subrosa’s website and check out all of the cool stuff we’re going to be bringing in… then get ready to pick some of it up really soon!” – Glenn Dussl / QBP

“We’re looking forward to this partnership as well. The biggest part being that Subrosa will now be available to many more shops, and riders. I’m so happy to work with people that want to help spread the word about Subrosa and BMX in such a positive way, and that’s exactly what QBP is about. Combining their efforts with Subrosa Brand’s current U.S.A. distro, Sparky’s Distribution, it will soon be even easier for everyone from our loyal fans, to brand new riders, to pick up some great Subrosa products.” -Ryan Sher / Subrosa

Subrosa – Simple Session 2013 Commercial

March 26, 2013

This is probably the greatest BMX commercial to ever exist… Check out Subrosa‘s parody of Office Space for their commercial that ran during Simple Session. If you haven’t seen Office Space… Stop what you are doing and go rent it.. Right now. Well, after you check out all the fresh shit we’ve posted up on the site today.

“With the Simple Session contest being veiwed online each year by millions of people we don’t take these commercials lightly. Or maybe it’s that we take them too lightly? Either way, I love when Subrosa stands out, and this year was no different.

R.I.P. GUTI camera #6. You did your job with dignity and class. You can see camera #6’s work in our full-length DVD “Get Used To IT” due to release to the public around April 2013

Filmed and Edited by Ryan Chadwick ”

[Read more…]

Goods – Friends Section “Shred Boner”

September 10, 2012

Here’s another dialed section from the Goods “Shred Boner” DVD. The friends section features Joe Loumena, Chris Aiken, Ricky Lopez, Kyle Harris, Mike Tokumotu, Ben Hucke, Sean St.Pierre, Bruce Crisman, Nick Owens, Aaron Foley, Nathan Sykes, Brad Tibbet, Ryan Sher, Steven Bolt, Kenneth Hux, Jesse Leske, Dave Thom, Forrest Berkey, Nicholas Gardnet, Max Anderson-Young, Street Pete, Slodogg, Tony Tuominen and CJ Evans! Check it!

Goods – Spring 2012 Edit

June 28, 2012

Vince Kroff, Ryan Sher, Shad Johnson, Caleb Quanbeck, Marcas Grubbs, Rich Hirsch, Aaron Huff, Chester Blacksmith, Justin Inman, Paddy Gross, Codie Larsen and more all make up this new mix edit from Goods. I was stoked to see clips from so many guys you don’t really see much from these days like Vince, Ryan, Shad and Rich. Real good watch. Take a peek.

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