Here’s a look at the new Shadow Conspiracy ad featuring Ryan Sher! This can be found in the new issue of Ride UK.
Photo: Ryan Fudger
Name: Subrosa
It’s almost weird to think about how much goes into just the name of a brand. The whole image of the brand is based around that name and its meaning. If you really think about it, the name can sink or float a brand right off the bat, it can start a war with another brand with a similar name, logo or image and a unique name can be the difference between remembering it further down the road or not.
A while back, I got an email with an idea from a reader who asked if I could start doing a series to find out about the meaning behind a bunch of different brands. It took a little while to get the ball rolling, but it’s finally going. So let’s kick this off with Ryan Sher and Subrosa.
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Agenda Tradeshow Video
This collaboration thing at Agenda is definitely a cool concept. Did anyone else notice the amount of Animal stuff is made in the U.S now? Pretty cool.
“Towards the end of last week, the Agenda Tradeshow descended on Long Beach, Calif., and this year, things went a little different than usual, with BMX being introduced into the fold. To get things started, Agenda invited four brands and asked them to introduce new collaborative efforts. Cult teamed up with Vans, Shadow/Subrosa teamed up with Rebel 8, SE went with Starter and issued a 29″ PK Ripper, and Animal’s Tom Grunwald (who forgot his name when introducing himself) walked us through the custom 10Deep/Animal/Skavenger build.
Right now, I am wearing a pair of jeans from Target and a Russian Circles t-shirt, so the above video might as well be a different language, but it is unique to see BMX influence subtly make its way into non-BMX areas. Video by former Standard Byke Co. team rider Aaron “Mowser” Nardi.” – ESPN
Rest In Peace, Ronald Bonner Sr.
BMX definitely lost a great one…
“After a long hard fight Mr. B lost his battle with cancer yesterday evening. Some of you may not know but Mr. B was Ronnie B’s father and a main part in many brands from UGP, to The Shadow Conspiracy and of course Subrosa. UGP was created in Mr. B’s garage, and since then he has worked full-time with Ronnie. He was such an important role in creating all the brands and Sparkys Distribution. Words can’t describe what a great man he was and how important he has been for me, Subrosa would not be here today without his support. Thank you Mr.B Rest in Peace.” – Ryan Sher
Ryan Sher Bike Check
Ryan Sher has a bike check up on the Mellon BMX site. Head over there and check out his stead with double top tubes.
Florida Mini Trip
Florida Mini Trip – More BMX Videos
“Trey Jones, Ryan Sher, Lahsaan Kobza, Colt Fake, Kyle Painter, and more recently joined up with Orlando trail boss Mike Cottle to shred Kona and Daytona Beach skateparks on his day off. Credit: Ryan Chadwick”
Shadow Conspiracy – Soviet Tour Edit
It’s finally here…
“Trey Jones, Ben Hucke, Ryan Sher, and Seth Kimbrough took the road less traveled when they headed out to Moscow, Russia for 14 days. Add in owner Ronnie B., photographer Ryan Fudger, and myself, and it made for one of the most memorable trips we’ve ever had. Check it out!
Huge thanks to Evgeny and Sasha at Hellride Distribution for making this one possible!
Filmed and Edited by Ryan Chadwick
Additional Filming by Ben Hucke
Music –
The Animals – It’s My Life
Peter, Bjorn, and John – (Don’t Let Them)Cool Off”
Shadow Conspiracy – Soviet Tour Teaser
“What happens when you take Seth Kimbrough, Trey Jones, Ben Hucke, and Ryan Sher across the world and put them smack, dab in the middle of Moscow, Russia? Check theshadowconspiracy.com on 10/19/11 to find out.
Filmed and Edited by Ryan Chadwick”
