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Sylvain Taro Bike Check

June 22, 2012

Deluxe posted up a fresh bike check with Shape Bicycles owner, Sylvain Taro, who built up a fresh bike consisting of mostly Deluxe and Shape parts. The bike came out really good. Take a peek here.

Product: Shape Bicycles – Bruno Abiven Signature Shirt

May 10, 2012

Shape Bicycles dropped some info on their new signature t-shirt with their rider Bruno Abiven. The design is an original logo design by Bruno on a long sleeve shirt that was inspired by the old school MX jersey’s. You can find logos on the front and right sleeve of the shirt. The shirt will be available soon in black and long sleeve only! You can find more information about Shape by visiting their website at Shape-Bicycles.fr.

Shape – Product Manufacturing

March 31, 2012

Shape dropped this new video showing you how they get their sprockets and stems made in France. This is always a rad thing to see since it’s not all too often that you get to see the process of how they make the parts you ride.

Music: Ted Nugent – Stranglehold

Insight: Shape Bar Ends

February 7, 2012

Some of you may recall the On The Horizon we did with Shape Bicycles a few months back. Shape is a fresh BMX brand from France that freelance product designer Sylvain Taro started up to fill that void for originality and quality craftsmanship he felt most products were missing these days. In the interview, he talked about doing something slightly different that most brands aren’t doing. A signature bar end for one of his riders. All right, so bar ends are pretty simple, how could they do anything different? Well, they did manage to do something a little different and it’s the fact that they put time and effort into something that most brands these days are mass producing as a plastic plug with their logo on it.
The other day he sent through a few photos of the final version for me to check out. I figured it would be pretty cool to give you guys a closer look at this one…
[Read more…]

Announcing Shape Bicycles

July 25, 2011

I was made aware of a new brand hitting France today; Shape Bicycles. It turns out that Sylvain, who is one of Deluxe‘s product designers, is behind this one so expect good things. Hit Shape-Bicycles.fr and take a look.

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