Here’s one for the street riders out there that are looking to change up their tires and want to try something new. Wethepeople have released their Activate tire for you to get your hands on. Hit play for a short but sweet promo featuring Jordan Godwin and Dan Kruk putting the tires to work, along with more details below!

Designed with Jordan Godwin and Dan Kruk, the Activate tire is designed to meet the needs of the modern-day rider. With a fast-rolling but super grippy tread, the Activate has a specially designed sidewall that prevents it from catching or snagging on grinds.

Paired up with a high-spec rubber compound for superior grip and increased tire life, the Activate tire is one of the most tech tires we’ve ever created.

The 60psi version offers a tire designed for riders who don’t need a more expensive, high-pressure casing. The thicker rubber sidewall helps resist grind damage and the wild colour options help give your bike a wild and unique look.

The 100psi version offers a higher-pressure casing which allows us to reduce the weight of the tire whilst also increasing the core strength. The cobweb technology creates a puncture-proof layer which helps greatly with the overall toughness and durability of the tire.

Featuring Jordan Godwin, Dan Banks, Butch, Danny Herron & Frasier Hill.” – Wethepeople

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