90East – True BMX Is A Counter Culture

It’s pretty interesting to see the way BMX rallies together in weird times. It usually takes something pretty disappointing to get everyones attention and it leads to a lot of reminders of just why we all love BMX. Today, 90East have had this little note circulating to remind everyone.

True BMX is a counter culture.
Period.
It was, is, and will always be.

Riding street is illegal.
Riding hand rails and damaging property is illegal.
Riding a skate-only park is illegal.
Building trails on others property is illegal.
Trespassing is illegal.

If you need to pervert this culture for popularity or to make money, do yourself a favor…
Stop and go get a real job.
After you have given up and left, we will still be here.

Please be kind and remember to shut the door on your way out.”

Wise and true words. At the end of the day, it’s the core brands and riders that get to decide where this ship goes. Some people might have other ideas, but as history shows, that ship only goes in a direction that is right for everyone, not just a few people who might have a more lucrative plan.

Does BMX need to work on things… Yes. It needs some real work to figure out what it needs to make it’s next step. Does slapping the entire industry in the face help? No. That’s not the wake up call it needs. It needs people that are going to work together to make the steps together and eventually it will get to where it needs to be at the right place and the right time. Forcing it and giving everyone the finger isn’t going to inspire change. At least not the change that is desired.

Long live BMX.

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Published by
Kurt
Tags: 90East

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