
When an idea hits sometimes you just have to run with it. That’s exactly what happened when I was on a recent trip up to Santa Cruz, CA. I knew that Ron Wilkerson lives up that way and even though I was only there on a quick trip I had to make some moves and try my best to track him down for an interview. Ron is a straight up legend, he started and owns his own bike company, has incredibly deep roots in BMX. If you don’t have some serious respect for the guy, you might as well just forfeit your title as a BMX’er right now and stop reading this feature. Since the early days on his path in BMX Ron has always had an incredible passion for riding and his mindset is truly focused on bettering the industry. He grew up as one of the top pros in the industry, still rides and has crazy sessions to this day, and he continually works on developing innovative products. To say the dude is a lifer would be a serious understatement. I met up with him one morning for some good conversation and a fresh Acai bowl at Samba Rock Acai Café, which is an amazing place that Ron and his wife own right in Santa Cruz. This one took some work to make come to life so needless to say I’m proud to present the first edition of “Industry Talk” so sit back and enjoy.






