The Rad X Etnies collection is OUT NOW!
Here’s some news we’ve been waiting to drop since we got a preview of back in January. Etnies have released a full collection of shoes and apparel with RAD the movie. They have two different shoe models available in 4 total colors, along with a bunch of matching t-shirts, hoodies, hats and socks in different designs and colors landing at BMX Shops and mail-orders now! Everything is also available in the Etnies Webstore now! Check out more details on the collaboration, along with detailed photos below!
“Today, etnies and the cult classic BMX film RAD are
proud to launch the first-ever official full-scale production of RAD limited footwear and
apparel in celebration of their respective 35 th anniversaries – having both originally debuted in 1986. RAD is a powerful piece of BMX pop cultural nostalgia with an international cult following and etnies’ global distribution makes this limited product available to fans around the world.
Available now on etnies.com and at better retailers, the etnies x RAD collection is stacked
with two different shoe styles, four short sleeve t-shirts, two long-sleeve t-shirts, a hooded sweatshirt as well as socks and hats.
In addition to their shared 1986 and BMX sport roots, both RAD and etnies are private,
family-owned businesses. RAD, originally Executive Produced by the late Jack Schwartzman,
was restored and re-released in 2020 by Utopia Media, co-Founded by his son and filmmaker Robert Schwartzman. etnies also remains privately held and operated by former pro skateboarder and BMX enthusiast Pierre-Andre Senizergues.
Directed by Hal Needham (Smokey And The Bandit, The Cannonball Run), RAD follows Cru
Jones (Bill Allen), a small-town kid determined to win an infamous BMX race set on a nearly
impossible course known as Helltrack. A sleeper hit upon its initial release, RAD has become
one of the iconic cult films of the 1980s and amongst BMX professionals, spawning fan clubs
and repertory film screenings for decades. RAD was written by Sam Bernard and Geoffrey
Edwards, produced by Robert L. Levy (Wedding Crashers) and executive produced by Jack
Schwartzman (Being There, Never Say Never Again). You can stream the Special Edition of
RAD at https://www.altavod.com/content/rad or purchase the 4k Bluray disc on Amazon.”
Check out the full Rad X Etnies collection on the Etnies Website now!
What do you think? Do you have any questions? Are you digging it? Let us know in the comments below!