History of The Shadow Conspiracy’s Half-Link Chain

Do you know the history of the Half-Link BMX Chain? The first half-link chain was the Interlock chain from The Shadow Conspiracy thanks to Byron Anderson and Ronnie Bonner. Here’s a video where Ronnie sits down to talk about how the half-link came to be, the challenges it had to get past and more. If you’re a product nerd, you’re going to be into this one for sure!

“The Shadow Conspiracy broke new ground when they released the first half link chain back in 2004, but it was no easy feat. From countless trips to Asia to meet with factory owners, to having to physically re-tool the pre-existing machines in order for them to produce these weird new half link style chains… it was a long road for Shadow. They truly innovated a product that changed the face of chains forever, even for bicycling inductors outside of BMX! This is the story of how the Shadow Half Link Chain came to be, told be the none other than the company’s founder/owner, Ron Bonner.” – Ride BMX