Chris Moeller Archives

S&M Bikes – Dirt Rules

March 17, 2022

The trails riders out there are in for a treat with this one! S&M Bikes have released a 42 minute video from a trip the trails guys on the team took to cruise a bunch of trails along the East coast! This has an amazing Road Fools vibe to it with great riding and a super laid back vibe. This is a MUST SEE, so get on that play button now!

“After close to two-years of C*vid-induced isolation, it was time to get the band back together. The plan? Assemble at Clint’s compound to shred the Bear Bowl and roast Northeastside, then jump in the bus to head to PA for the Posh/Catty Jams, followed by a final leg at 9 Acres and adjacent dirt churches.

The result? A trip for the books. With Stew Johnson behind the camera and Clint Reynolds, Mike “Hucker” Clark, Matty Aquizap, James “P” Nutter, Ever Peacock and Lukas, Nate and Shane Halahan in front of it… a (dare we say it) instant classic is born.

Huge shouts to the entire Northeast trail community for the hospitality and BMX in general for the stoke. Dirt Rules!” – S&M Bikes

Chris Moeller – Unclicked Podcast

May 21, 2021

Here it is! The other day a business for sale listing that strangely described S&M Bikes very clearly. Needless to say, A LOT o people freaked out and it lead to a lot of questions. Fortunately, Chris Moeller was up for sitting down on an interview with Ryan Fudger and Dennis Enarson on the Unclicked Podcast to clear up everything, along with his story from how he got into BMX all the way through what he has going on these days and more! Really stoked to know Chris isn’t retiring, but just wants to make S&M, Fit, the Building and everything bigger and better! Hit play and check it out (Full list of the interview topics below)!

“Where to start… First off, I consider Chris Moeller to be one of, if not the smartest people in BMX. In addition, he’s definitively the most intimidating. He’s sharp as a knife, has a historian-esque knowledge of all things BMX, and he’s not afraid to tell you the truth. That’s the makings of a damn good podcast in general, but with the recent—and unexpected—rumors flying around about S&M and Fit being up for sale, we pushed up his podcast to make it happen.

0:00 – Origin story / get some traction coffee
10:01 – Magazine ads turned into physical fights
16:30 – Meeting the owner of GT Bikes
31:20 – “this is where all the stars align for me”’
40:20 – Beginning of S&M
1:05:10 – The amazing backstory of “The Building”
1:17:50 – “I didn’t have a lot of talent, but I worked my ass off.”
1:26:12 – What happened with Brad Simms
1:40:20 – Conspiracy theory: Moeller is part owner of Cult
2:00:33 – “Revenue wise, those were the best years”
2:07:25 – Who’s been the biggest pain in the ass to sponsor?
2:11:40 – “I don’t want my riders risking their life”
2:22:48 – Soooo…is S&M for sale?
2:50:10 – How has Covid affected business?
3:03:30 – Is “Made In The USA” still a selling point?
3:13:50 – Why did Chris fight the guy on our logo?” – Our BMX

S&M Bikes – Ryan “Biz” Jordan Welcome Video

October 26, 2020

Get this guy a discount code!

It’s pretty wild to think people are submitting sponsor videos in 2020, but apparently this Ryan “Buz” Jordan guy was able to get Chris Moeller‘s attention with this VHS sponsor me video and his list of some contests he rode at. Fortunately for Ryan he impressed the bossman and got himself a sweet discount code! Hit that play button and check out what Biz threw down for his welcome to S&M Bikes video! Dialed riding and plenty of laughs. Stoked on this news!

“We’ve been fans of Biz for quite some time now and are proud to have him repping the shield!” – S&M Bikes

S&M Bikes – Happy Birthday, Maddog

September 2, 2020

Chris Moeller rolled over 50 today, but that hasn’t slowed him down! Here’s a video S&M Bikes uploaded filled with 51 riding clips he’s filmed over the course of the past 51 days. Trails, street, dirtbikes, skateboards and more. A bum knee, replaced hips, and more and he’s still out there every day crushing it. There’s even a little classic Moeller action in there, and guest appearances from Ian Morris, Troy McMurray, Mat Hoffman and more. Take a look because this is what we all wish we are doing at 50!

“Moeller is bouncing back from hip surgery but still put up 51 clips in 51 days for 50 with some very special guests. Here’s to 50 more years of killing it!” – S&M Bikes

S&M Bikes – Grilled: Chris Moeller and His MD2020

November 25, 2019

S&M Bikes coming through with another round of Grilled! This time around the bossman Chris Moeller builds up a brand new MD2020 frame while answering questions from the fans out there. Hit play to watch the bike get put together, along with plenty of laughs from the interview questions.

“Chris gives you a sneak peek at his upcoming MD2020 frame and drops some knowledge about the history of S&M! Shout out to Dee Schneider!” – S&M Bikes

S&M Bikes “Behind The Shield” Pre-Order

June 25, 2019

Here’s one if you’re a collector or fan of BMX history! S&M Bikes have been working on their “Behind The Shield” book for a few years now, and it looks like it’s finally done and will be released next month! They just opened up pre-orders for the book in the S&M Bikes webstore for $49.95! This is a hard covered book with a Shield Embossed logo and then the dust cover you can see in the photo above. Inside are 174 pages packed with photos, stories and more from S&M’s history! This is bound to be amazing, so get your Pre-Order in!

“At 16, Chris “Maddog” Moeller set out to build a BMX bike that wouldn’t break. What he actually built was a brand that would break all the rules. “BEHIND THE SHIELD” is an in-depth account of the lunacy and legacy that is S&M Bikes, an American Bicycle Company. PRE-ORDER now and pick-up in person at the BEHIND THE SHIELD LAUNCH PARTY on July 20 (we’ll ship it if you can’t make the shindig).” – S&M Bikes

S&M Bikes – Chris Moeller “48 Something”

June 10, 2019

S&M Bikes and Fit Bike Co. owner Chris Moeller might be 48, but that hasn’t kept him off his bike even though his body doesn’t quite get down like it used to. Here’s 31 clips that he filmed over the course of May from street, trails and warehouse sessions.

“48 years old, fake hip, no signs of stopping: Chris Moeller aka Mad Dog aka the boss man committed to filming a clip a day for a month and he killed it!

Guest clips from Arnold, Ben Silver and Keith Mulligan!”

S&M – Hey Chris What’s Up? What Do You Want To Know About S&M

April 18, 2019

S&M Bikes owner Chris Moeller has been doing a series on Instagram for the past few months called “Hey Chris What’s Up” where we get a look at what’s going on in the warehouse. Well, they’re moving it to Youtube to do some more in-depth style videos and they’re looking for people to chime in on what they want to see! Hit play for a look at the new book that’s in the works, followed up with an explanation on what the new series could be!

“Moeller has been having fun with a little series called “Hey Chris What’s Up?” on his Instagram where he shows how things are done over here at S&M Bikes. It was only a matter of time before we brought it to YouTube and for the first episode we thought we would ask the viewers what they want to know. If you have a question regarding manufacturing, shipping, accounting, sales or business as a whole, drop a comment down below and you might just see it on a future episode of “Hey Chris What’s Up?”” – S&M Bikes