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FloriDeah – Building New Spots

November 9, 2017

Trey Jones decided it was time to build a new hitching post to ride…

The latest FloriDeah video has arrived. This time around Trey Jones and a few others decided to build a new hitching post for a ditch spot they found. Trey, Jabe Jones and James Covington put in the work to get it built, and then get some riding time in! Check it out!

“This ditch is really close to my house and has been there forever. so we decided to add little something new!” – FloriDeah

Product: Cult – Custom Made Native Seats

January 29, 2014

Cult have teamed up with James Covington to do a very limited run of custom leather seats! Check out this video above to see how James made the seats and then hit the CULT WEBSTORE to buy one before they’re all gone! Damn these look awesome!

“JAMES COVINGTON is a respected friend of CULT and owner of NATIVE BIKES…Check out these custom real leather,hand made, seats he cooked up for us…Hella custom and available on the CULT WEB STORE…Edit by TREY JONES…Southern fried goodness…”

Check out all of the different options after the jump…

[Read more…]



Pay Attention! – Texas Toasted BMX Trip

November 6, 2013

James Covington, Trey Jones, Colt Fake and a few friends loaded up on a road trip from Florida to Austin for the Texas Toast Jam a few weeks back! This video gives you a look at what they got into along the way. Looks like it was a kickass trip!

“the Pay Attention boys took a trip in the RV to Austin Texas with stops in tallahassee, Baton Rouge, Houston, Austin, New Orleans, and Apopka. Jeff Hunnicutt, Austin Hunnicutt, Trey Jones, Forest Leeper, Chris Kasek, and James Covington hit the road and met up with Erk, Colt Fake, and Chad DeGroot. We just documented the madness that was the trip. Thanks to everyone that hung out, showed us spots, bought us drinks, or supported us in some way. Thanks to the crew that put together Texas Toast 2013“

Through The Lens: Custom Made – Native BMX

June 26, 2013

Native BMX custom seats

One of the things that I love most about doing this column is the fact that I have full creative control week after week. There is no one telling me what to do or how to do it. As someone who has worked in the creative industry for over a decade now there is nothing better than creating an idea from scratch and watching it come to life. That is exactly what this week’s column is all about. I recently spent some time hanging out with James Covington, the owner of Native BMX, and got the chance to pick his brain about the custom leather seats that he makes. Not very many people are out there working with their bare hands, using timeless techniques and creating truly custom pieces. It’s one of those things that you have to appreciate. In today’s BMX industry parts are and can be about as cookie cutter as they come. Companies literally just take the same parts as other companies and just stamp their name on them and call them their own. To me, there is nothing good about that. The fact that there are people out there like James giving you the option to truly add a personal touch to your bike is what makes me think there is hope for BMX after all. The reason why most of us ever got involved with riding in the first place was to stand out from the crowd and not follow the normal path that was laid out in front of us. Find out more about the whole process and give some respect to someone out there making quality, unique, American-made products that could potentially last a lifetime.

[Read more…]



Put Your Money Where Your Ass Is

May 24, 2013

IMG_9810_600x

James Covington over at Native is a real straightforward, smart and talented man. Hit this LINK to check out a little feature he put together breaking down the differences between all of the different styles of seats that are currently on the market giving you the pros and cons of each.

Interbike 2012: Native BMX and Madera

September 20, 2012

Photobucket

I caught James from Native BMX cruising around with his bike decked out in the latest Native products and Madera Nickel colorway. I snapped a few photos for you to check out take a peek.

[Read more…]



On The Horizon: Native Bikes

November 7, 2011


Go to The Union for more videos.
^ Turn that quality up!

Native is a small brand based out of Florida that has been growing by doing one thing… creating strong, reliable, American made BMX products. Jeff Harrington caught up with the owner, James Covington, to find out what they are all about! Check out this video to find out more about Native and why they kick so much ass. After you check out the video, James is doing a little giveaway for you creative people out there! Find out all the details below.

Filmed and edited by Jeff Harrington

“We want to see your hand made goods. Go to our Facebook Page and add us. Leave a comment with a photo of something you hand made or modified. It can be bike related, it can have absolutely nothing to do with bikes. We, at Native bikes, appreciate many things other than bicycles. We appreciate, above all, hand crafted things. Leave us a photo of your work and give an explanation if needed. At the end of one month we will post our winner. First prize gets a custom leather seat; railed, pivotal, or one piece. The possibilities are endless. you pick the colors, design, and any custom work you want. Two other honorable mentions will get a hand printed t-shirt and trucker hat along with some other goodies!
thanks to everyone in advance and keep it original.
” James- Native Bikes

Shadow Conspiracy – Custom Penumbra Seat

October 20, 2011

Trey Jones had Native BMX‘s James Covington create him a custom leather Penumbra seat dedicated to Rickey Bates. The final product was absolutely awesome. Hit the Shadow Conspiracy website to find out more about the seat and see more photos.

Speaking of James, there’s something cooking with him that will be premiering here on The Union soon with him…



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