If you are anything like I was growing up as an aspiring photographer, then you might be curious as to how the ads come about in all of the magazines. Sure, it’s obvious that someone shoots a photo and then it shows up in the mags but there is clearly a lot more to it then that. How does the photographer get picked? How much does the photographer get paid? Does the rider get paid? How does a company decide on which team rider gets the ad? Which magazine will it go in? If I remember correctly I got lucky and the first legit ad that I got in a magazine was an old Haro ad of a rider from Ohio by the name of Dustin Bauer. I used to live/ride with him in Upstate New York and he ended up getting on Haro during that time. One thing led to another and the next thing I know I had a two-page spread ad for Haro in Ride and I honestly couldn’t have been more stoked about it. Fast-forward to now and the newest ad that I shot happened to be for Stolen and features the rail wizard Chris Brown. Anyone that knows Chris knows that he has a true do-or-die mentality and will double tire, feeble and manual round rails all day. Read on to find out how the ad came about from start to finish and learn what happens when you push your luck.
Print Ad: Stolen – Chris Brown
Through The Lens: 2012 Year End Gallery
I wanted to take this opportunity to throw together a Year-End gallery that had some of my most memorable photos of 2012 in there. It was really rewarding to look back on all of the projects that I was a lucky enough to be a part of and pick some images that stood out to me for whatever reason. This is also a way to kind of take a peak into my body of work for the year with the exception of some photos that are coming out in print as we speak and some that are still yet to be released. The following images have all come out of my camera at some point in the past twelve months. Some you may recognize, some you may not but either way I hope you enjoy them and feel free to leave some comments about which ones stand out to you. In fact, if you tell me which one you like most and why, I will read through the comments and personally pick one lucky winner to get a print of their favorite image. Here’s to the New Year, and here’s to pursuing your dreams. Check the photogallery now.
Photogallery: Jeremy Pavia 2012
Through The Lens – WYDK #4 – Mike Hinkens
There has always been something intriguing to me about getting some behind the scenes details on a photo. I don’t know what it is about it but I just get stoked on seeing exactly how someone shot a specific photo and get a little insight into the process. I suppose it has something to do with the fact that every photographer shoots a little differently, which in turn makes each story unique in its own way. I can remember studying photos in magazines and borderline obsessing about the way that they were shot and honestly over the years not much has changed. I still find myself getting lost in photos to this day with the same level of curiosity that I had when I first started shooting. With that said, enjoy round four of WYDK.
Through The Lens: Re-Edit with Matthias Dandois
I was recently going through my old archive folders and came across some photos of Matthias Dandois who just so happens to be one of the most well known flatland riders in the world at the moment. The thing is though, it wasn’t always that way and at one point you would be hard pressed to find anyone outside of the flatland community that knew of him. Back in May of 2008 when I was shooting the Voo Doo Jam in New Orleans I kept hearing about this young kid from France that was amazing and that I really needed to try and shoot with him. Terry Adams specifically made it a point to meet up with him and make it happen. Little did I know that he would go on to win flatlander of the year the very next year at the Ride NORA Cup awards and go on to become an inspiration to the BMX community as a whole and bridge the gap between all disciplines. If you ride BMX, and you don’t enjoy Matthias’s riding you should just sell your bike and get a pair of rollerblades because it wasn’t meant to be. Even though it didn’t take very long for Matthias to make moves here in the States, I consider myself lucky enough to have had the chance to not only meet him five years ago but also to shoot with him as well on a one-on-one basis back before most people even had a clue as to who he would become. Looking back on these photos made me want to come up with an idea for a column so I decided to take one of the photos we shot and do a re-edit of the original almost five years later for this week’s TTL.
Through The Lens – Spots
Riding spots are literally everywhere if you happen to know what it is that you are looking for. To the average person, a set of stairs with a handrail is just that; but to a rider it’s an entirely different story. I think that once it’s in your blood you will never be able to look at a city in the same way again. If you have the eye for it and know what makes a spot a good spot that will never change. Riders spend days, weeks, months and years looking for spots. Some riders like rails, some like stairs, some like gaps, some like technical set ups, some like ledges, and some like whatever it is you put in front of them. As a photographer it is my responsibility to have a solid directory of spots ready to go for any riders that are down to shoot. Over the years I have spent countless hours on the hunt, always visualizing how certain tricks will look on certain set-ups. When a rider comes to town, I always need to be ready to cater to their specific style and bring them to spots that I know they will be pumped on. Basically I wanted to take some time and talk about all things spot related. If I have your interest by now, keep on reading and enjoy this weeks TTL.
Through The Lens: The Come Up. Past, Present and Future
As always, TTL just kind of happens and this week was no different. I normally wouldn’t want to do two weeks of straight interviews but I randomly tweeted at Adam Grandmaison a.k.a Adam22 on Twitter and said that I would like to interview him for a future TTL column on the site. Well, long story short he came back with an “I dare you” and now a few days later here we are. Needless to say the reason Adam and I get along so well is because we have had a mutual respect for one another from the beginning and whether or not you want to admit it, The Come Up is a site that nearly every single BMX rider in the world checks on a daily basis so you can’t really say that he isn’t doing it right. He also has been laying low working hard on a bunch of new projects, he hired a staff of bloggers and has been working on a brand new iPhone app that will be out soon. I cruised down to Long Beach on Monday to sit down with him, chill for a bit and find out exactly what TCU has in store for the future. I also interviewed his personal bodyguard Chris Long and his new money guy Alfredo Mancuso. Love it or hate it, TCU has been a staple in the BMX scene and will be for years and years to come. Let’s get to it.
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