Wow… This is absolutely incredible. Keith Treanor is one of those legends of BMX that is definitely inspirational. A lot of people don’t really know his story about how he went from an unknown to a big name pro to almost losing everything to addiction. These days, he’s a big part of Hoffman and Sidewall Distribution along with running the website, We Have Motive. This video that Collateral dropped is pretty deep and Keith talks all about how he got to where he is today. Definitely check out this video because it’s so, so good. Hell yeah!

“This is a story for anyone who has struggled or is struggling with addiction, who may feel that there’s no other way out. Keith and I both hope this serves as motivational tool to help people realize that climbing out is possible.
I’m very fortunate in being able to call Keith Treanor one of my good friends. I met him a few years ago when he transplanted from New Jersey to my hometown of Oklahoma City. I didn’t know much about him at the time, but quickly learned. Aside from being an all around awesome guy, his passion for BMX is inspiring. I’m privileged to be able to call him my friend.”