The old Joe Rich and Robbie Morales sections from the Primo video that Dave Parrick did back in the day resurfaced. This one has been online for a while now, you can check out the whole video on BMX MDB, but definitely worth a repost so some of you younger guys can check this out! Hit that play button because this is definitely some BMX history.
Through The Lens: Growing Up in East L.A. with Anthony “Boy” Flores
Boy cruisin’ the streets with an opposite smith.
This week I got the chance to interview Anthony Flores a.k.a “Boy” about what it was like growing up as a BMX rider in East Los Angeles. A lot of riders share a similar upbringing of cruising the neighborhood with their buddies to the ice cream store but Boy’s upbringing was a little more raw than that. Sure, he fell in love with riding just like most of us did but he also spent his childhood in the projects. By no means am I saying that it’s a bad thing, I am simply pointing out the fact that Boy avoided all of the typical shit that comes along with growing up in a rough part of a big city and decided to focus his energy into riding and I think that’s awesome. I have known Boy for a long time now and have been shooting with him ever since I moved out West. There has never been a dull moment hanging out with him, he’s always got some stories to tell, and a smile on his face. He also holds down a job, and does what it takes to make sure his son Jordan a.k.a “Mr. Young BOYrack87” is taken care of along with his girl. Needless to say, he has been there for BMX since day one and his passion remains. Enjoy.
Through The Lens: Catching Up with Stevie Churchill
Anyone who follows BMX closely knows that Stevie Churchill is a kid from the East Coast that absolutely kills it. He is known for doing ridiculously difficult tricks that some pros would hold onto for enders in legit video parts, only he does them in everyday web edits. There is something about his riding that is crazy to watch because he makes everything look so effortless. There isn’t a single rider out there that could disagree with the fact that Stevie is changing the street game as we speak. Not only does he kill it with how technical his riding is but he also mixes in the big moves that would make anyone’s ankles and wrists cringe. He is humble, doesn’t let his talent get to his head and has the skills to be on top of the podium at any street contest out there. I got the chance to chill with him for the day before he headed back East and took some time to fire some questions his way to fill everyone in on what’s going on. Enjoy.
Primo – Sean Ricany Welcome Edit
Check out this fresh edit from Sean Ricany welcoming him to the Primo team. Sean absolutely kills it at the Incline club for this one.
One Minute with Marc Hochheim
Check out this fresh one with Primo connect, Marc Hoccheim putting in work at his local park. Mark brings plenty of goodness to the park with his street style.
Sneak Peek: Primo – Plastic Hub Guard
Head on over to The Merged to get the low down on the new plastic hub guard that Primo has in the works.
We Are Orange Juice – John Richard Interview
There is no denying that John Richard has really turned things around with Primo since he got on board last year. The guys over at We Are Orange Juice have dropped a real good interview with John where he discusses his background in the action sports industry, his role at Primo and Tip Plus, family and more. Give it a look right here.
Product: Primo – Lee Dennis Signature Tires
Make your way on over to The Merged to get the low down on Lee Dennis’ signature tire from Primo that they’re working on. You can also get in on the discussion about the tire over on BIKEGUIDE!