
Head on over to The Merged to get the low down on the new plastic hub guard that Primo has in the works.
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Head on over to The Merged to get the low down on the new plastic hub guard that Primo has in the works.

There is no denying that John Richard has really turned things around with Primo since he got on board last year. The guys over at We Are Orange Juice have dropped a real good interview with John where he discusses his background in the action sports industry, his role at Primo and Tip Plus, family and more. Give it a look right here.

Make your way on over to The Merged to get the low down on Lee Dennis’ signature tire from Primo that they’re working on. You can also get in on the discussion about the tire over on BIKEGUIDE!
This new edit featuring Primo‘s Austrian connect, Benno Hankowetz, is so damn good. This guy absolutely kills it on the streets and at in the skatepark. I definitely suggest you check this one out.
Primo dropped this new edit of Andy “D-Boy” Gregory putting in some work on the streets. Spots from New York and California in this gem. Check it!
Filmed and edited by LAX Films
Effraim over at Flat-Matters hit me with a link to Chad Johnston’s new edit for Primo. Chad’s brakeless and pegless style is so crazy. Can’t ever go wrong with some new footage of him, so check it out!

It looks like Primo‘s team stacking is continuing. Brian doesn’t specify if he’s on the pro team or if he’s just getting the hook up, but it looks like he’s going to be rolling on their wheels in 2013. I can only hope this means it will lead to a welcome edit.
“I’m very proud to announce that I am now a part of the Primo family. I’m excited to be a part of a brand that’s been around since before I started riding BMX. Primo was one of the first companies to ever give me parts back in 2001. I remember getting a box of stuff sent to Woodward camp back in 2001. The box was addressed to both me and Taj Mihelich. I never dreamed my name would be next to a legend’s name and immediately felt as if I was in the presence of greatness.
Fast forward to 2013. I received a call late one night from Tony Neyer and a couple other Primo guys. Amidst the chaotic phone call Tony said “you should ride Primo wheels!” I of course was flattered and honored. I few days later I spoke to Primo’s Director of Operations, John Richard and we worked out a deal. I’m really stoked to be rolling into 2013 on a fresh set of Primo wheels. Let the fun begin!” – Brian Kachinsky

Get on over to The Merged to find out more about the new Primo freecoaster that’s in the works. Looks like weight and size is coming down for 2013!