“To celebrate the launch of the our 2011 Summer Range, Unit put on a massive houseboat party for all our team athletes, models and V.I.P’s. Check out some of the action and good times in this video, along with a preview of the new range.

New products are available now at the Unit Online Store http://www.unitriders.com

With a large number of their athletes — including Nitro Circus stars, Dew Tour BMX legends, Crusty Demons riders and international MTB heroes — , some of the biggest names in Australian music, beautiful models and VIPs, Unit welcomed in the 2011 Summer season with more of a thunderclap than the clichéd bang.

The Summer 1 range, which was released to the public today, carries a central “rock n’ roll meets action-sports” theme that is both attention-grabbing and a fresh new direction for the forward-thinking company.

“We wanted to do something that would really grab and hold people’s attention,” explains Unit Founder and Creative Director Paul Everest.

“What better way to do it than hire a couple of houseboats, bring in helicopters and Tige wakeboarding boats, invite all our athletes, models and Monster Energy girls, and arrange for Matt Schubring to barrel-roll a classic old CR80 into the water?”

“We pride ourselves on coming up with ideas and themes that are out-of-the-box and turning those dreams into a reality.

“The enormous houseboat party we held to launch the new Summer 1 range epitomises what Unit and the new clothing line is all about: working hard, playing harder, pushing the limits and having fun.”

Music: ‘Not One Of You’ by Dangerous!
http://www.d-or-die.com
From the album Teenage Rampage, available September 16
Courtesy Epitaph”