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Most people know Robbie Morales as the boss man at Cult, or possibly for his past TM duties at Fit, but plenty of younger guys may not be aware of how deep and rich his BMX roots are. I’d suggest you hit this link and get educated. Even if you like to stay in the present, he does drop a little new Cult tidbit that should be of interest to you.
The old Joe Rich and Robbie Morales sections from the Primo video that Dave Parrick did back in the day resurfaced. This one has been online for a while now, you can check out the whole video on BMX MDB, but definitely worth a repost so some of you younger guys can check this out! Hit that play button because this is definitely some BMX history.
What’s the best part about owning a bike company? Well, having the most dialed bike decked out with all the latest parts you are making. Robbie Morales recently built up a fresh chrome B-Boy frame with some fresh parts. You can get a closer look at the bike by hitting the Cult website. That’s a dialed unit right there.
Head over to the Cult site to check out what the boss man, Robbie Morales, is running these days.
This collaboration thing at Agenda is definitely a cool concept. Did anyone else notice the amount of Animal stuff is made in the U.S now? Pretty cool.
“Towards the end of last week, the Agenda Tradeshow descended on Long Beach, Calif., and this year, things went a little different than usual, with BMX being introduced into the fold. To get things started, Agenda invited four brands and asked them to introduce new collaborative efforts. Cult teamed up with Vans, Shadow/Subrosa teamed up with Rebel 8, SE went with Starter and issued a 29″ PK Ripper, and Animal’s Tom Grunwald (who forgot his name when introducing himself) walked us through the custom 10Deep/Animal/Skavenger build.
Right now, I am wearing a pair of jeans from Target and a Russian Circles t-shirt, so the above video might as well be a different language, but it is unique to see BMX influence subtly make its way into non-BMX areas. Video by former Standard Byke Co. team rider Aaron “Mowser” Nardi.” – ESPN
