Today, the mailman dropped off a little surprise that we didn’t expect from the guys over at Cult. Inside, we found a copy of their new book “The First Five Years” that looks back on the first five years of the brands existence. The book is filled with photos, print ads and words that cover trips, events and really just a look at the diverse family that Robbie Morales and the team have formed since its inception in 2010.
It’s kind of crazy how something like this can spark a memory you forgot about. The first thing I thought looking into this was one from Interbike in 2009 hearing rumors that Robbie was working on something new and there would be some interesting things coming about. That was my 2nd or 3rd Interbike and the industry was still pretty new and unfamiliar territory to myself, but you could feel the excitement and tension revolving around how Cult all came to be. It was hard to not take notice and want to find out what was going on.
Since then, the entire Cult (CVLT for those of you who remember the early days) program has definitely proven that the decision to make some moves to do something on their own terms (I say they because it was far more than just Robbie that were driving forces behind making this happen) was right for them. Honestly, in BMX’s tight economy that has really seen some pretty rough times over the past few years, it wasn’t an easy accomplishment to even make it five years, but today they’re still here and one of the most well known brands in BMX. They have seen hardships, a good amount of resistance or hate from some riders and plenty of good times along the way and this book is a good reminder that BMX is more than just about tricks or bikes.
I know The Union wouldn’t be where it is today without the support of Cult, or really any of the other amazing brands in BMX that have been helping to grow and push this sport of ours in new directions and places, and this book is a reminder of that for us personally.
With that being said, I’d like to give a huge thank you to Robbie, Neal, Veesh, Javee and all the guys behind the scenes at Cult making that ship float on a daily basis. On to the next five years.
You can learn more about “The First Five Years” and pick up a copy for $19.95 in the Cult Webstore now.