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There’s always a pretty interesting concept behind coming up with a name for a brand. A lot of the time it can be pretty intricate and based around a word or words that are not necessarily common. Then you look at Tree Bicycle Co. and you have to wonder where the name comes from. Is it something simple like a Tree? Or is there something more to it? Well, we caught up with Sam Schulte to find out more about where the name came from… Let’s take a look.
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Head over to the Tree website to check out a few photos of the the man in charge Sam Schulte‘s dialed unit.
“In the Spring of 2011 Sam took his first trip over to Taiwan to check out production, and visit our factories. He wanted to show these pictures to everyone, so we made this booklet.” – Tree
A few weeks back, there was a bit of a stir about Tree‘s decision to move production over to Taiwan after a post on Prollyisnotprobably.com. Like most rumors in BMX, there are the people who have no idea what’s going on that skew things from their assumptions to an extent that leads more people to make assumptions that are even further from the actual situation. I decided that it would probably be best to talk to the source to figure out what’s going on. Sam Schulte gives you the story about their reluctant decision to make the move fully overseas. Let’s take a look and clear some things up…
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Tree sent through a few links. The first would be another one of Derek Nelson’s old video parts from On the Edge of Enlightenment video from late 2000/early 2001. The second would be a flipbook from Sam’s trip to Phoenix recently that you can check out after the jump!
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