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Subrosa – Joris Coulomb “OM”

May 14, 2025

Check out this new Joris Coulomb video for Subrosa!

Whenever you see Joris Coulomb‘s name pop up, you know you’re going to see some great riding. Here’s his latest for Subrosa packed with riding from some time he spent in what looks like Florida. As always, plenty of style with everything he does. Take a look!

“Subrosa Pro Joris Coulomb does it again and drops a banger in the name of his signature OM line of products!

Gunna have to watch this one twice to catch all the detail Joris puts into his riding. Spot usage, tricks, and vibes are flawless.

Subrosa OM V2 frame, OM 4pc Bars, and OM Forks available now!

Filmed by Nicolas Fortunato
Edited by Joris Coulomb
”

Subrosa – Miguel Smajli “Benztown Mint” Simo Frame Promo

April 16, 2025

Check out the new Miguel Smajli signature “Bentown Mint” signature colorway!

Subrosa coming through with a fresh video Bike Check with Miguel Smajli and his new setup with his signature “Benztown Mint” colorway on the Simo frame. Hit play to let Miguel give you the full run down, along with a bunch of riding clips for good measure!

“Subrosa rider Miguel Smajli hails from Stuttgart Germany and has always had a taste for the finer things. From his early years he would fascinate over the luxury cars that were all too familiar due to his hometown being in the heart of the German automobile industry.

When it came time to start on his guest color way of the “Simo” Frame, Miguel already had the color and theme in his mind. Based off the classic 50’s era Mercedes Benz roadsters designed to look classy, fast, and ooze luxury, the “Benztown Mint” color does just that, and the chrome dripped decals also link you away to Miguel’s Spotify to get down with his other passion of rap music!

More info on this color way and other color options at sparkysbrands.com” – Subrosa

Shadow X Subrosa – Gage Sharp Welcome Video

January 30, 2025

Gage Sharp is now doing it for The Shadow Conspiracy and Subrosa!

The crew at The Shadow Conspiracy and Subrosa have officially added Gage Sharp to their teams. Gage had been on the Shadow Riding Gear team for a few years now, and it’s easy to see why they made the move on over to their frame and parts teams. Hit play to watch Gage cruise street spots galore to bring the news.

“No it’s not a typo in the title, this is Gage Sharp’s Welcome to Shadow AND Subrosa video all in one!

Filmed across the midwest with a few Miami clips sprinkled in Gage takes his infectious smile and wild tricks trick list from spot to spot and leaves you stoked to go ride!

Also today is Gage’s Birthday, so wish him a great day in the comments!

Filmed by many
Edited by Dylan Thayer
” – Subrosa

Wheels Of Steel X Sparkys Merger

October 25, 2024

Wheels of Steel and Sparkys have merged.

Wheels of Steel X Sparkys BMX Merger

Here’s some big news on the business side of things in BMX. Wheels of Steel (Source BMX, Snap Distribution, Stay Strong and Battle events) have merged with Sparkys Brands (Sparky’s Distribution, The Shadow Conspiracy, Subrosa Brand, Rand and Shadow Riding Gear) into one company. We received the press release that you can check out below. Essentially it’s bringing together two great entities in BMX and making it so they are both stronger and can support BMX even better utilizing all of their resources. This will definitely be interesting to see going forward, but you can get the details on everything right here!

“Merging to move the industry further.
Two powerhouse BMX entities spanning three countries are merging to navigate the ever-changing Global market and to evolve the way bikes are made and sold around the world.

The biggest goal with this new business model is to protect and grow the independent bike dealers while also building on Brand marketing, events, and reinvesting in BMX to grow our sport.

The Sparkys family of brands including The Shadow Conspiracy, Subrosa, Rant, and Shadow Riding Gear, and Sparkys Distribution have merged with Wheels of Steel Inc and their brands Source BMX, Snap Distribution, Stay Strong and Battle Events.
Sparkys Distribution has always had the Independent Bikes Shops backs since the early 90’s when we were founded. The Sparkys staff will remain in charge of all things IBD related and with this evolution will bring an increased support to Sparkys quality dealers. Our new approach brings higher margins, regional and global marketing support, readily available worldwide inventory, smaller minimums, reduced shipping rates and an overall experience that only Sparkys can create. This could only be achieved by creating something brand new, and the fact that two companies and cultures from around the world came together to achieve this proves that this is the right direction. This new group’s goal is to benefit all aspects of BMX. Wheels of Steel Inc brings to the table a shared passion for all things BMX, desire for growth and progress in the lifestyle and sport, logistics expertise, multiple shipping locations, software upgrades, global customer base, and the merger will enable the Sparkys Brands to access and share these aspects. They also host some of the biggest contests and jams in BMX. This merger will allow The Shadow Conspiracy, Subrosa, Rant and Shadow Riding Gear to focus on growing and developing new product ranges, teams, marketing, and new and exciting events. This will also enable our worldwide fans easier access to our products they desire.

Most importantly, all aspects of Sparkys Distribution, Wheels of Steel, and the brands themselves will remain rider owned and operated. With over 500 years of combined BMX experience, and with locations in the U.K., Germany, and the USA, getting our products to wholesalers, shops, and most importantly our worldwide fans will be easier than ever all while giving back and supporting the industry that got us here. “We grew up riding in UGP clothes and running UGP number plates, so we have always been influenced by Ron and his brands. We carried his brands on the day we opened our first store in 2003 and have had the privilege of getting to know him and his crew well over the years. We have talked openly about the challenges of having a BMX business so when Ron approached us with this idea, it was quickly obvious that we had to find a way to do it. We’re excited for this opportunity and look forward to executing our plans” – Rich Moore/ Wheels of Steel

“In the very early days of Source the main goal for our small crew was to make enough money so that we could go on more trips. As we grew as a company we remained committed to putting back into BMX, knowing how important it is to our sport. It’s been an honor to get to know the crew at Sparkys more through this merger process and to get to know that the passion for BMX is not only a shared past but also a shared vision for the future. BMX needs to be proactive in promoting itself and the market as of late has made that ever harder to achieve. This merger opens more opportunities for BMX on the horizon and I couldn’t be happier to be a part of it.” – Marc Moore/ Wheels of Steel

“The past 4 years since covid, everything in business has changed completely. Supply chain, MOQ, Price points, Staff cost, Margins, along with increased inflation, the list goes on. It has gotten to a point that unless we as an industry stop sitting on our hands and make massive evolutions in our business models, BMX as a lifestyle cannot thrive unless we change the way we do things. This is why we have chosen to be one of the first to set out to help BMX and our dealers for decades to come.” – Ronnie Bonner/ Sparky’s Brands

“We’re absolutely stoked about this merger and the exciting potential it brings for our brands’ product development. By combining our expertise, we can dive even deeper into creating next-level products that push the sport forward in new and innovative ways. This partnership gives us the freedom to invest in fresh ideas, expand our capabilities, and ensure riders everywhere have access to the best BMX products on the market. You can’t use up creativity. The more you use, the more you have.” – Greg Lanthorne/ Sparky’s Brands

“This is an amazing opportunity as far as our brands go. The Shadow Conspiracy, Subrosa have been staples in BMX for 21 and 18 years respectively and this will provide our biggest opportunities yet. We are looking forward to building on the success of Shadow Riding Gear and Rant BMX as well. A lot more of the fun stuff like travel and videos, but this new path also enables us to give back even more by hosting events and jams and supporting shops. I’ve personally been involved in BMX for 40 years now, and I want nothing more than for our industry to thrive and prosper and this is a big step in the right direction.” – Ryan Sher / Sparky’s Brands

Don Of The Street 2024 Highlights

October 21, 2024

The annual Don of the Streets Jam went down in New York City!

The annual Don of the Streets jam that Austin Augie has been throwing for years now, has had it’s final jam in the streets of New York City! The footage from the jam is starting to flow, and as expected it was a HUGE turn out with a ton of wild riding from random guys you have never seen before on up to the big name pros. Hit play to check out what went down and who rolled away with the money! We’ll update this with more videos once they surface.

“The final Don Of The Streets sure was special. Here’s 45 minutes of highlights from the streets of New York City for ya. We’ve never seen so many shoes go flying… Huge thanks to Austin Augie for all his work organising DOTS. Look out for more coverage on DIG very soon.

Video by Fred Murray” – DIG

“Don of the Streets! When it comes to street jams, DOTS is up there with the best of ‘em. Hundreds of BMX riders made the trek to NYC for DOTS the Final Don (Welllllll the Final NYC DOTS that is) So you know everyone went in. Get a load of the carnage and get ready for the next DOTS in Austin, TX. You heard that right. Hyped to hear the series will continue…See you at the next one!

Film/Edit: ‪@GrantCastelluzzo‬

Shout out to Austin Augie ‪@STUDIOAUGIE‬ for throwing such an awesome event

Thumbnail photo: Jordan Godwin” – Our BMX

“The Final DOTS NYC was hectic! So many people & amazing riding!
Here is a small glimpse of some of the madness that went down!

Huge thanks to Austin Augie for letting us get involved!

Looking forward to what’s next!
Don Of The Streets Austin Texas
” – Subrosa

“We took a crew out to NYC for Don of the Streets ’24 and it was insane. Sit back and enjoy highlights from Brett Silva, Diego Bravo, Adrian Varela, Julian Arteaga and more, with Aaron Ross interviewing a gang of people. Huge congrats to our boy Brett for taking the W two years in a row!

Video by Zach Krejmas
Additional footage provided by Our BMX / Grant C, and Jake Seeley
” – Sunday Bikes

Shadow X Subrosa – Miami Twice

September 25, 2024

The Shadow Conspiracy and Subrosa big dogs in Miami!

Here’s one we’ve been excited to check out! The Shadow Conspiracy and Subrosa Brand dropped Simone Barraco, Matt Ray, and Joris Coulomb in Miami to cruise the endless spots all around the city. When you get these three going to work on spots, you already know plenty of bangers are going down. Here’s a look at what went down!

“It’s been a minute since the guys were together on a trip so when we decided on Miami we knew we needed a heavy crew to go.

We joined Shadow Conspiracy and Subrosa pro riders Simone Barraco, Matt Ray, and Joris Coulomb together for a 10 day trip in the sun for a whole bunch of fun.

The vibes and production were over the top on the first trip, that as soon as it finished the guys wanted to go back for round two in the same city so “Miami Twice” was the plan.

Ryan Chadwick tagged along and documented the whole thing and chopped it together.

“Miami Twice” is the first video in a little bit from us, but it kicked off the feelings we all love of BMX and riding with homies and they guys felt right at home while being on the road together. More to come! 👀

Riders-
Simone Barraco
Matt Ray
Joris Coulomb

Film and Edit-
Ryan Chadwick
” – The Shadow Conspiracy

Subrosa – Bjarki Hardarson Glacier Blue Promo

August 16, 2024

After a long wait, the Bjarki Hardarson signature Glacier Blue colorway is coming!

Subrosa coming through with a fresh video giving you a preview of the new Bjarki Hardarson signature Glacier Blue colorway that will be available on the MR2 frame very soon. This video gives you a look at the color, along with a little riding. Take a look at get stoked.

“We’re stoked to show ya a little sneak peek at the new Bjarki Hardarson colorway MR2!
We created this quite a while ago, but with covid and other delays we’ve been waiting patiently to announce and release it.
Bjarki has been repping the rose hard for a long time and this guest colorway is well deserved and long overdue.
Consider this the teaser for the teaser as Bjarki and the homie Sam Chamberlain are working on some new clips and content coming soon.

Glacier Blue Bjarki colorway MR2 coming this Fall with more details to come.

Film & Edit: Sam Chamberlain
Animations: Bizzy & Lewis Colascione

Song: Bjarki Hardarson (BF)
Melody: Dagur Sigurðarson
”

Shadow Conspiracy X Subrosa – George Galyo “Ride Through It All”

June 27, 2024

George Galyo has a new one for The Shadow Conspiracy and Subrosa!

We’re always stoked to check out some new footage from George Galyo. As some of you know, George still shreds despite having cerebral palsy restricting the right side of his body. In this new video for The Shadow Conspiracy and Subrosa George talks a little bit about what it is and how it affects him, along with plenty of great riding to enjoy. Take a look!

“Subrosa and Shadow Conspiracy rider George Galyo was born with the physical disorder Cerebral Palsy, however he continues to push the envelope on what can be done on a BMX bike.

Cerebral Palsy, or CP for short, is a group of disorders that affect a person’s ability to move and maintain balance and posture, caused by abnormal brain development or damage to the brain before, during or shortly after birth. CP can take many different forms and effect each person a little bit differently.

There is no cure for CP, however, physical therapy and exercise can help to minimize some of the symptoms. George is essentially paralyzed on the right side of his body, and has used BMX to not only push through his physical limitations, but to show the world that passion, determination and a positive mental attitude can inspire others to take it to the next level!

Learn more about Cerebral Palsy right here.

Filmed By: Jon Schemel
Edited By: Lewis Colascione
” – The Shadow Conspiracy

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